Review Generation and Management Platforms for Healthcare
In healthcare marketing, it all comes down to the patients. Adding patient reviews to a healthcare organization’s website can improve its ranking in the Google algorithm, particularly when those reviews are filled with relevant keywords. Just as importantly, though, patient reviews have a positive impact on the way other people view medical websites. Practice websites with user-generated content, including reviews, score higher in reliability, expertise, and professionalism.
As medical practices and larger healthcare organizations come to realize just how important patient reviews are for their local strategies, they’re looking at how to generate more of this type of content. Many are turning to word-of-mouth marketing platforms to capture even additional testimonials and reviews from their patients.
Here are six examples of review generation and management platforms aimed squarely at healthcare organizations.
PatientPop can help healthcare organizations set up complete patient management systems that include sending HIPAA-compliant text messages both before and after individual patient appointments. PatientPop will request first-party reviews from patients who schedule through its online platform, and it can post those testimonials to the medical practice’s own website for future patients to read. PatientPop’s platform integrates with more than 60 popular EMR systems.
Solutionreach’s patient relationship management platform was designed for independent medical practices, multi-location groups, and larger health systems and hospitals. The company says its platform can boost revenue by 10% by taking better advantage of online reviews. Solutionreach sends automated surveys that track satisfaction rates and capture the net promoter scores (NPS) for each patient. Using a special algorithm, Solutionreach then determines which patients are most likely to leave positive reviews on healthcare review websites. Practices can send text messages to those patients requesting reviews on Facebook and Google. Because word-of-mouth marketing is so important in the healthcare setting, Solutionreach also places a “Refer-a-Friend” button on all patient communications.
Brandify offers a local marketing solution designed specifically for healthcare organizations. In addition to developing physician pages, maintaining online listings, and adding facility locators to practices’ websites, Brandify’s healthcare solution stack includes a reputation builder tool that health systems can use to monitor and respond to reviews from all the most important review websites. Brandify consolidates reviews, so healthcare marketers can respond to reviews from multiple websites in one place. Syndication features also help larger hospitals and health systems maintain consistent listings across Google, Yelp, and Bing.
AdvancedMD is a complete medical office software solution, with the ability to handle everything from practice management to electronic health records. Tucked within its patient experience module is a reputation management feature for managing online surveys. Emails and texts can be automatically sent to patients, and a decision tree is used to determine how to handle the feedback that’s gathered. When patients submit negative feedback, the practice can ask for additional information. Meanwhile, patients who submit positive reviews are asked to post their experiences on the practice’s Google profile. All of these features can be automated using AdvancedMD’s integrated scheduling, EHR, and practice management tools.
WELL is a communication platform that connects patients to healthcare organizations through text, phone, email, and live-chat. WELL integrates with EMR systems, and it can be setup to send automated text messages or emails to patients, asking them to complete surveys about their experiences after their appointments are through. Those surveys can then be funneled onto the business’ own practice website, where they become the exact type of fresh content that helps websites rank highly in Google’s search algorithms.
AutoRemind’s patient engagement platform capitalizes on the patient databases that most health systems and medical practices have already developed. AutoRemind’s platform can be setup to send triggered messages to patients immediately before or after their procedures, encouraging them to fill out surveys or write their own testimonials about their experiences. The patient reviews that practices collect through AutoRemind can be posted directly to Google, Facebook, and other popular healthcare review sites.
*Brandify is Street Fight’s parent company. Street Fight maintains editorial independence.
Stephanie Miles is a senior editor at Street Fight.