Raise Report: New Funding for xAd, Glint, Periscope Data

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Floating money

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.

Friday, November 4: TrendKite Tracks Down $16.3 Million for PR Analytics
Adams Street Partners led the Series D round, TechCrunch reported. The company helps businesses fine-tune their brands via analytics of their media presence. TrendKite will use the cash to support continual growth.

Monday, November 7: Periscope Data Lands $25 Million for Data Analysis Platform
Periscope Data helps marketers visualize troves of data. Bessemer Venture Partners led the Series B round, according to a press release published by NBC. The company will use its new capital to conquer new markets and bring top talent onboard.

Tuesday, November 8: Job Today Secures $20 Million to Staff Restaurants and Retailers
A marketplace for jobs in retail and hospitality, Job Today will use the new funding for market and staff expansion and product development, Business Insider reported. Flint Capital led the round, which also drew dollars from Accel Partners and Mangrove Capital Partners, among others.

Thursday, November 10: Glint Scores $37 Million for Employee Feedback Solution
Glint, a platform on which employees can provide their employers with real-time feedback, hopes to be in use by over one million employees by 2017. Bessemer Venture Partners led the round, which closes Glint’s Series C, VentureBeat reported. 

Monday, November 14: xAd Buys WeatherBug, Picks Up $42.5 Million for Location-Based Marketing
With the new round, led by Eminence Capital, xAd is emphasizing its ability to both help out businesses and do good for communities that can benefit from location data. The acquisition of WeatherBug will give xAd 50 million users’ worth of market insights.

Tuesday, November 15: Womply Racks Up $30 Million to Help SMBs Run Better
Womply, which creates front-office software for SMBs, will use the funds to expand its staff and client base and develop its products. Sageview Capital led the round, according to a press release published on VentureBeat.

Thursday, November 17: Musement Grabs $10 Million to Connect Travelers with Local Activities
The tours and activities booking site will use the new round to refine its product and execute its vision, according to GeekTime. Mecheli Associati, 360 Capital Partners, and P101 contributed to the round.

Joseph Zappa is Street Fight’s news editor.

Has your company recently raised a new round? Send press releases and other info to  [email protected] and tell us all about it.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]