News and Analysis
More Americans Are Using Delivery. The Change Is Here to Stay
Delivery has perhaps been the industry most clearly affected by the Covid-19 pandemic. When physically going to brick-and-mortar stores became a life-or-death exercise, delivery, which had already grown under the rise of e-commerce, became an even more essential part of how local commerce functions.
Khaled Naim, co-founder and CEO of delivery software company Onfleet, touched on how delivery has changed in the past months, how long those changes will persist, and what technologies are fueling the widespread increase in deliveries.
Consumer Concerns Shift from Covid-19 to Economic Uncertainty
Local businesses have been forced out of their comfort zone this summer as the economic impact of Covid-19 lingers and uncertainty persists into the final weeks of summer. With so many questions unanswered, businesses are searching for resources to help guide their decisions in marketing and general operations.
A number of martech firms are looking to fill the information void by launching their own Covid-19 resource centers and consumer data projects. The location-powered advertising and analytics firm Blis launched its own consumer sentiment tracker, with data from consumers in the United States, United Kingdom, United Arab Emirates, Singapore, and Australia.
Foursquare Uses Location Data to Increase Shopper Safety During Covid-19
Social distancing has become a new way of life, but in crowded metro areas, it’s not always possible to remain socially distant inside busy places like supermarkets and pharmacies. Shopping during off-peak periods is the best way to avoid crowds, but during the daytime hours, it’s anyone’s guess whether a particular store will be crowded or empty.
Foursquare thinks it has a solution.
Commentary
Berkeleyside.com Raises $1 Million With News Industry’s First DPO
The established pure-play is now putting together a guide for how other news providers can convince their communities to make the same kind of high-response “impact investment.”
The New Face of Reputation Management: Photos, UGC Rise in Prominence
As non-review content grows in prominence, brands and small businesses with be forced to reckon with it. Like reviews, such content both reflects and shapes a brand’s reputation. Unfortunately, many brands are still behind when it comes to engaging with local reviews, so these new developments will represent an even heftier challenge when it comes to crafting an effective and scalable strategy. Brands who neglect UGC in local will suffer greatly in comparison with those who learn how to engage.
LBMA Podcast: Alexa, Urgent.ly, Uber
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Digital Locations + Ampsy, Fullscreen Digital, Puig, Kedy AR, Diageo goes Alexa.
Latest Posts
Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3… CloudTags Helps Brick-and-Mortar Stores Become ‘Connected’ Businesses… Facebook Messenger for Web Now Allows Search in Conversations…
Street Fight Staff and Friends Predict 2017’s Top Stories (Part One)
As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…
How Wearables Are Changing Perceptions About Location Privacy
While firms that collect location data through mobile apps were once viewed as pariahs, a shift in attitudes has more consumers turning on location services for apps and taking advantage of the benefits that sharing this data can bring. Behind the changing attitude is a growing interest in wearables.
Predictions 2017: Attribution Is Next
Sponsored Content: The companies who prove that their media is better at driving in-store visits will reap the benefits. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs.
Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mapping Service Here Looks to Bring Location Insights, Mapping Service to China … A Brick-and-Mortar Advantage: Capitalizing on Returns to Make More Sales… Automation Gives Advertising a Moral Struggle: Is Online Reach Worth the Hurt?…
Despite Stumble in Raleigh, Will The Agenda Be Part of ‘New Localism’?
“I’m learning that the success we have in Charlotte isn’t scaleable to other distinct geographies,” said founder Ted Williams. “I’ve become convinced that the key to financial success for an organization like ours is providing a high degree of advertiser customization and customer service. “
Why Hasn’t a Killer App Emerged for Finding Local Events?
The local events space is still waiting on its ubiquitous app. There’s Yelp for restaurants. And Uber/Lyft for getting to and from. But there’s not yet a go-to for the crux of the night – the thing you do when you’re out on the town.
Street Fight Daily: Email Still Digital Marketing King, How to Make Data Actionable
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Outperforms Social Media, Paid Search for ROI… Marketers Have Data, But They Don’t Know How to Make It Actionable… Retailers Make 11th-Hour Push to Lure Last-Minute Shoppers…
Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’
“It’s been a challenge as we grow with how to disseminate information,” the company’s HR vice-president Alison Meadows told Street Fight. “We’ve been conscious about getting the next level of leaders below the senior leaders involved in decisions, because they’re going to have to roll them out.”
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem