News and Analysis
AARP Launches Platform Empowering Neighbors to Assist Each Other during Pandemic
Built by the team at AARP Innovation Labs over the course of just a few weeks, the Community Connections mutual aid aggregation platform gives volunteers and people in need a place to connect. It features a searchable directory of local mutual aid organizations, which are typically informal groups that provide key daily services, such as picking up groceries and delivering medications to people who are at high risk for contracting Covid-19. People can access the platform to find volunteer groups nearby, with links to those groups’ websites and locator maps.
With Stimulus Funds Delayed, Small Businesses Digitize for Survival
Experts at helping SMBs adapt to a tech-first commercial landscape say the pandemic has led some businesses to tap into their long-dormant potential as digital marketers and sellers, possibly setting them up for gains in the aftermath of the recession. Now that e-commerce is the only path to survival, mom-and-pop shops, aided by martech firms, agencies, and Silicon Valley giants, are capitalizing on cutting-edge marketing and retail techniques, many for the first time.
Thousands, if not millions, of Main Street businesses will close their doors for good as a result of the pandemic. Those that survive will be technologically savvier and sleeker than they were before.
What Search Behavior During Covid-19 Means for Healthcare Marketers
The headlines are everywhere. Open any newspaper, and you’ll see story after story about coronavirus and its impact on American society. But new data on consumer search behavior shows Covid-19 isn’t the only healthcare topic on people’s minds right now.
In an analysis of consumer search trends during the coronavirus pandemic, a team from the healthcare provider scheduling and search platform Kyruus found that search terms seemingly unrelated to Covid-19, such as “diabetes,” “cancer,” and “depression,” continue to rank more highly than those associated with the virus.
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Omnichannel Personalization: Striving to Increase Average Basket Size
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How Local Publishers Can Use Email Newsletters to Monetize their Audiences
The country’s largest publishers have teams of editors putting together their email newsletters, but local publishers can adopt many of their same strategies with just a little bit of creativity. Here are five strategies for local publishers looking to monetize their email newsletters right now.
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LBMA Podcast: SnapChat/Foursquare, SocialRadar Acquisition, Hero Digital
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Nadaam Cashmere + Cleanly, Hurd, Exponential Interactive, Bizly, PAI + MagTek, Skyhook & Verifone, Age UK with ClearChannel, and GeniCan.
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