News and Analysis
CCPA Enforcement Begins. Are Companies Ready?
The California Consumer Privacy Act (CCPA) generated plenty of headlines when it went into effect on January 1st. We covered tools for compliance, the law’s long-term effects, as well as its pitfalls and promise here at Street Fight. But a six-month grace period before enforcement coupled with the arrival of coronavirus shifted the attention of the location data world partially away from the nation’s first major privacy law.
That enforcement grace period ended this week, and with it, a new era in consumer privacy began.
Street Fight’s July Theme: Targeting Location
After huddling with the editorial team about our July theme, we all agreed that it could be time to mix it up a bit. So we’re returning to a meat-and-potatoes theme in our lineup: Targeting Location. This will allow us to talk about something else while acknowledging Covid-19’s still rampant status.
What do we mean by “Targeting Location?” A central issue for location-based media and commerce, this is the moving target of how to pinpoint and optimize strategies around device location. It includes topics like location-targeted ads, building audience profiles, attribution, paid search, and location data strategies.
Influencer Marketing Stands Out during Pandemic
Covid-19 is capable of producing a special kind of advertising fatigue in which consumers tire of receiving a maelstrom of indistinguishable messages from brands: This is an especially uncertain time. Here are the precautions we’re taking. This is what we’re doing to help out.
It’s not that these messages aren’t necessary, especially as they relate to safety precautions. The fatigue comes from the unrelenting sameness and impersonal character of the content. That’s where influencer marketers can prove to be a brand’s special weapon, and a new report by influencer marketing platform Linqia suggests marketers are capitalizing on the channel.
Latest Posts
Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’
“It’s been a challenge as we grow with how to disseminate information,” the company’s HR vice-president Alison Meadows told Street Fight. “We’ve been conscious about getting the next level of leaders below the senior leaders involved in decisions, because they’re going to have to roll them out.”
How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways
While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.
5 Platforms For Making Tailored Recommendations Across Digital Channels
Getting the right product in front of the right consumer at the right time is the holy grail for both online and offline retailers, and it’s being made easier by new tailored recommendation platforms that use natural language interactions to assist shoppers across multiple digital channels.
The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration
How can mobile marketing restart the conversation around SDK integration with publishers, industrywide? Let’s start with distinctions and empowerment — key ways that the industry can arm publishers with the knowledge they need to evaluate a good SDK while detecting the badly built versions.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Scaling Seasonal SEO Across Locations With AI Insights