Street Fight Daily: Amazon’s Ad Tech Strategy, 7-Eleven Beats Tech Giants on Drone Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

A Briefing with Amazon, Ad Tech’s Dark Horse (AdExchanger)
Amazon’s ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market it more aggressively to holding companies and independent agencies.

Under Pressure, Local TV Advertising Still Shows Lots of Opportunity (Street Fight)
David Card: Local TV ad spending is set to take a big hit next year, projected to decrease at a double-digit pace after an election and Olympics year. Nonetheless, local TV represents a solid opportunity for smart media and marketing tech companies, as TV remains U.S. consumers’ primary time-sink.

7-Eleven Beats Google and Amazon to First Regular Commercial Drone Delivery Service (Recode)
The trial marks the first regular commercial drone delivery service to operate in the United States, flying ahead of other, potentially bigger drone delivery projects that haven’t yet been able to take off in the U.S. — like Alphabet’s Project Wing and Amazon’s Prime Air.

Mobile is the Key to Extraordinary Brand Experiences (MediaPost)
Ethan Gunning: How does a brand have a brand experience when people are staying home? Millions of people are engaged with brands on mobile and want to get out and experience something. This is the moment for extraordinary brand experiences to step up to the plate. 

The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration (Street Fight)
Andrew Slater and Raj Nijjar: How can mobile marketing restart the conversation around SDK integration with publishers, industrywide? Let’s start with distinctions and empowerment — key ways that the industry can arm publishers with the knowledge they need to evaluate a good SDK while detecting the badly built versions.

Leveraging Social for Marketing Is Lucrative But Hard to Measure (eMarketer)
The past year has been a big one for social media marketing, thanks to the continued growth of influencers’ presence on social channels and the debut of new features such as Facebook Live. As marketers find their stride with these tools, 2017 will likely be a big year as well. 

Newspapers Are Still Widely Read, But Business Outlook Remains Gloomy (Poynter)
According to the study, millennials now make up 24 percent of the total monthly newspaper readership, which is consistent with the makeup of the total U.S. population. The report credits the newspaper industry’s “adoption of digital distribution” with the ability to reach a broader swath of U.S. adults.

Disruption: The White House Predicts Nearly All Taxi, Truck, and Delivery Jobs Will Be Automated (Quartz)
In a report published Tuesday, the White House estimated that nearly 3.1 million drivers working today could have their jobs automated by autonomous vehicles. However, the report doesn’t offer a timeline for when this automation could occur, just that the jobs as they exist now are at risk.

Prisma Gets Social with New Location-Based Photo Feed (VentureBeat)
Shortly after being named the app of the year by both Google Play and the iOS App Store, Prisma Labs announced plans today to launch Prisma Feed, a location-based way to view photos that functions inside the Prisma app.

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