Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

How Location-Based Marketing Will Evolve in 2017 (AdWeek)
Location intelligence is a massive industry. It allows consumer obsession with mobile devices to create significant amounts of data and insights that drive critical decision-making for a wide range of businesses. Here are five predictions for location intelligence in 2017.

How Arrivalist is Using Location Data to Measure Exposure to Travel Ads (Street Fight)
In the past, destination marketers relied on active input from visitors who shared comments on what made them book a trip to a particular place. The ability to anonymously track devices, however, has opened the door to new ways to get real data on travel.

Uber Ends Self-Driving Car Test in San Francisco (Wall Street Journal)
Uber on Wednesday relented in a public battle with California regulators over self-driving cars, halting a test program in San Francisco after the state revoked the registration of the vehicles involved.

5 Platforms for Making Tailored Recommendations Across Digital Channels (Street Fight)
Getting the right product in front of the right consumer at the right time is the holy grail for both online and offline retailers, and it’s being made easier by new tailored recommendation platforms that use natural language interactions to assist shoppers across multiple digital channels.

Brands and Publishers Use Facebook Messenger to Boost PR and Sales (Digiday)
For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops and chatbots are the season’s hottest tools — they’re driving positive PR and, if they’re lucky, some sales.

Netgear Acquires Placemeter (CED Magazine)
Netgear announced on Wednesday that it has acquired computer vision analytics company Placemeter. According to Netgear, Placemeter’s “engineering talent will be integrated into Netgear’s Arlo Smart Home Security team, and their proprietary computer vision algorithms will be used to build leading video analytics solutions for the Arlo platform.”

TV Stations Fight Sea of Sameness with Experimental Local News (Columbia Journalism Review)
What is sacrificed when Tegna frees up local investigative teams to dig deep into a national issue and spend time producing longform journalism? Crooke says the company hopes to move away from the standard car accident and house fire coverage that clutters the nightly news and replace it with stories that have broad impact.

Priceline Group Gave $2 Million to to Launch a Taxi Service (Skift)
It isn’t often that a company launches a new business to disrupt itself but that’s essentially what happened when the Priceline Group’s spawned Rideways, which is a private car service aimed at international travelers and small groups.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]