News and Analysis
Street Fight’s August Theme: The Next Normal
As we roll into August, it’s time to establish Street Fight’s monthly editorial focus. After our standard ritual (no animals harmed), we’ve settled on “The Next Normal.” Forced to adopt new technologies just to survive, some local businesses have experienced a decade of evolution in just a few months.
So the question is, how will newly elevated local businesses transform the local commerce landscape? If a large share of the local business universe has raised its game, what will be the new “bar” in local media, advertising, and commerce? How should tech providers adjust to new demand signals?
5 Ways to Use Location-Targeted Ads During a Pandemic
Savvy brand marketers are finding ways to take advantage of location-targeted advertising to inform consumers about shifting variables such as store hours of operation and social distancing requirements. Despite some apprehension among advertisers worried about seeming to capitalize on a catastrophe, surveys show that consumers are OK with being targeted with ads right now. More than 90% of people surveyed say they think brands should continue advertising during the crisis.
Here are five examples of ways that brands can start using location-targeted advertising to more effectively connect with consumers during the pandemic.
How Advertisers Can Pursue Brand Safety without Avoiding Sensitive News Content
Advertisers blocking all potentially sensitive content is a raw deal for advertisers and publishers, says Rachel Tuffney, EVP of US operations at Dianomi. Publishers need advertiser support for serious stories. Advertisers need to be able to tell their own stories without avoiding 50% of serious news platform content and without blocking stories that may actually resonate with the brands they want to build.
Tuffney spoke to Street Fight to elucidate the trade-offs on this issue and explain how brands can be safe without blocking all sensitive content.
Latest Posts
Near CEO: Bad Data Remains a Big Challenge for Location Platforms
Near enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data-driven decisions.” Street Fight recently caught up with Near’s founder and CEO, Anil Mathews, to talk about location intelligence in 2017 and what types of new use cases we may soon see.
Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates and DoorDash Test Delivery by Robot with Starship Technologies… Retailers Leverage Lighting Communication System to Sharpen Location Data… As Alexa Becomes Ubiquitous, Amazon Must Craft a Consistent User Experience…
Sponsored Content: Using Your Website as a Customer Engagement Tool
Websites remain a foundational marketing element for companies of all sizes and they are likely the “home base” for customers finding the detailed information they desire as well as the basics, like store hours, contact information, product details and links to social channels. While on the surface it may seem like websites are the opposite of engaging—static, one-size-fits-all, impersonal—the fact is with a little bit of strategy, businesses can create a website that provides customers with a truly engaging experience with clear calls to action as part of the customer’s journey.
Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Partners with Baidu to Expand Its Mapping Service to Europe and Beyond… How Retailers Use Personalization — If They Do At All… Facebook Measurement: The Walled Garden is Cracking a Window…
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