News and Analysis
GDPR is Two Years Old. Here’s How It’s Working and What the US Can Learn from It
This week marked the two-year anniversary of the General Data Protection Regulation, Europe’s major privacy law. GDPR was the first major European effort to put some legal and regulatory power behind demands for less free-wheeling data collection and selling.
To gauge just how GDPR is working out and what regulators might do to move the ball forward on privacy, Street Fight got in touch with Russell Sutton, SVP of data, EMEA, at MightyHive.
Mobile is Our “Cure for Boredom.” What Does That Mean for Marketers?
A recent survey by mobile app ad firm Digital Turbine found that more than a quarter of consumers open their phones more than 75% of the time without a specific app in mind. Digital Turbine Matt Tubergen checked in with Street Fight to share how mobile app marketers can reach mobile users and the discovery tools those people are seeking.
Brands Are Pushing More Notifications During Covid-19. Here’s Why
According to a benchmark study of more than two billion app installs, recently released by the notifications and customer engagement platform Airship, users are quicker to click on notifications now than before the pandemic began. Thirty-two percent of website visits by opt-in users in March were from direct opens of web notifications, as direct open rates for mobile app push notifications reached their absolute-highest average rate in more than four years.
Commentary
What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors
Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”
LBMA Podcast: Postmates & DoorDash, Foursquare, Uber
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.
Latest Posts
5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing
For brand marketers, voice-based personal assistants represent a major opportunity in a largely-untapped space. Consumers are forming intimate relationships with these new technologies, providing major brands with the opportunity to interact with and learn about consumers in a way that hasn’t been possible before.
Street Fight Daily: Brands Cash in on Mobile Search Ads, Amazon Aims to Put Alexa Everywhere
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands See Big YoY Jumps In Revenue on Mobile Search Ads During 2016 Holidays… At CES 2017, Amazon Revs Alexa Everywhere Strategy… Marketing Automation is Powerful, But It Can Limit Internal Visibility for Brands…
Is There an SMB Analytics Market? And If So, What Should It Measure?
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…
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