News and Analysis
How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners
As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon.
6 E-Commerce Tools for Brick-and-Mortar SMBs
Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.
Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.
Third-Party Data May Help Brands Fill Gaps Opened by Covid
The Covid-19 pandemic altered fundamental daily behaviors in most consumers’ lives almost overnight. For some, it had even more drastic effects for better and worse, shifting jobs and spending habits as well as where people go and how they spend their time.
For businesses, the drastic changes of 2020 mean existing data may be unreliable. Ruby Brenden, head of data products at data management platform Lotame, described the stakes of the current situation to Street Fight and gestured toward opportunities to meet the moment.
Commentary
5 Location-Based Tips for Brands Looking to Boost Mobile Visibility and Sales
Centralization of location data is key. With correct information at hand, a brand’s corporate office can effectively channel information to individual store/business locations for events like regional holiday sales. At the same time, stores can manipulate their own unique data and funnel that back up to corporate.
Four Years After GateHouse, Brad Dennison Has Become a Local News Rover
There’s a new nameplate in hyperlocal news publishing, and just about everything about it is boldly different, including the name—Rover. This combination digital daily and print monthly was launched in suburban Nashville last week. In this Q&A, Tom Grubisich talks with one of Rover’s architects, Brad Dennison.
Latest Posts
Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams
New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.
Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. SMBs Plan to Prioritize Social Media Spending Over SEO and Email in 2017… Snapchat Parent Snap Inc. Files for IPO… Data Management Platform Adoption Is on the Rise, but Challenges Remain…
Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’
Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.
Moz Local Incorporates Google My Business Insights Into Platform
The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings.
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