Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Mobile Ads Generated About 84% of Facebook’s 2016 Revenue (AdExchanger)
As mobile eats the world, Facebook is making a meal out of mobile advertising. The company reported Wednesday that roughly 84% of its full year 2016 revenue of more than $26 billion was thanks to mobile ads.

Case Study: East Coast Wings Uses Localized Ads to Combat Post-Super Bowl ‘Wings Fatigue’ (Street Fight)
Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.

Data Becomes ‘Pillar’ of Advertising in 2017 (MediaPost)
According to a new study, data has become the pillar of how businesses practice marketing, purchase advertising, evaluate consumer media and deliver customer experiences.

With $200K Boost, LION Aims to Take ‘Indie’ News to Next Level (Street Fight)
Tom Grubisich: The new funds will help the organization bring more professional services to its members, and will further its mission to promote sustainable local news. To get a read on LION ‘s new plans, Street Fight caught up recently with interim Executive Director Matt DeRienzo.

5 Things Brick-and-Mortars Need to Know About the On-Demand Economy (GeoMarketing)
The rise of on-demand does have the possibility to disrupt and reshape entire industries, but that doesn’t mean that physical commerce won’t still play a vital role. Quite the opposite, in fact.

Domino’s Pizza Bot Offers Full Menu and Custom Orders on Facebook Messenger (VentureBeat)
Just in time for Super Bowl Sunday, today Domino’s Pizza opened its Facebook Messenger bot to allow people to make entire orders. Dom the pizza bot first made its debut last summer ahead of Pizza Hut.

The Guardian’s Membership Jumped from 15k to 200k Over Last Year (Digiday)
The publisher launched the membership program in 2014 and began stepping up promotion last January in an effort to offset declining advertising revenues. In that time, it has also collected over 100,000 one-off contributions.

Reserve Raises Another $10M and Plans New Software for Restaurants (TechCrunch)
Last year, Reserve launched a new product called Reserve for Restaurants, allowing restaurants to manage all their tables, maintain a database of customer information, and accept reservations on their own websites.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]