Street Fight Daily: Amazon Invests in Shipping and Delivery, Inside Millennial Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon Plans First Air Cargo Hub (WSJ)
Amazon said Tuesday it plans to build its first air cargo hub to accommodate its growing fleet of planes, signaling the company is ramping up its expansion into transporting, sorting and delivering its own packages.

Moz Local Incorporates Google My Business Insights into Platform (Street Fight)
The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings.

Millenial Shoppers Have an Affinity for Mobile and In-Store Digital Shopping (eMarketer)
Wurmser highlights four important factors and qualities that characterize millennial shoppers. Millenials tend to prefer digital shopping, even while in stores, they’re comfortable with mobile shopping, and, despite a strong presence on social platforms, they respond well to email marketing.

5 Quick-Serve Restaurant Brands Using AI to Change the Way We Eat (Street Fight)
The type of ultra-personal service that was once offered by waiters at mom-and-pop diners is now being duplicated by highly-sophisticated computer algorithms, as many of the country’s largest restaurant chains start investing more in artificial intelligence technology.

Uber Partners with Daimler in a Step Toward a Driverless Future (NYT)
The ride-hailing company announced on Tuesday a partnership with Daimler, under which the German automaker plans to build autonomous vehicles that will operate on Uber’s transportation network.

Small and Large Local Marketers Have Remarkably Similar Spending Focus (Street Fight)
David Card: A survey of 200 U.S. small and medium businesses conducted late last year revealed that 70% said they would be increasing their digital and online marketing budgets in 2017. Fewer than a third said budgets would stay the same, and only 2% said they were cutting back.

Digital Voice-Enabled Assistants Are Moving Beyond Early Adopters (MediaPost)
According to new data from Accenture of almost 26,000 consumers across 26 countries, one-third of consumers in every age group are interested in using the voice-enabled digital assistant in their smartphone.

‘Platforms Are Not Forever’: Hearst’s Troy Young on Platform-Publisher Relations (Digiday)
Young talked with us about making video profitable, an area he sees becoming fully half of Hearst’s content feed, and how the time is right for publishers to get a bigger fair share for the content they put on social platforms.

Snapchat Adds APIs, Offers Self-Serve Option for Ad Buyers (AdExchanger)
Before the update, buyers could only purchase Snap Ads via a managed service, which was basically an insertion order sent to a Snapchat Ads partner who would manage and execute the buy. The update lets buyers license partner technology and manage those buys in-house.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]