News and Analysis
SMBs Seek Speedy Relief to Recover in 2021
The Biden administration is pledging $15 billion in grants to help businesses, and $35 billion for small business financing programs, as part of its new American Rescue Plan. But many grants and recovery programs have long timelines, and business owners are saying they need more immediate support.
Predictions Roundup: Location Consolidation and the Rise of BOPIS
A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.
Why Marketers Are Prioritizing In-App Notifications in 2021
According to a survey by the cross-channel marketing platform Iterable, in-app and push notifications are primed for a jump in utilization in 2021, as marketers look for smarter ways to take advantage of the boost in mobile usage among consumers during the pandemic.
Commentary
LBMA Podcast: GetMiles, GrubHub & LevelUp, Jido Maps
On This Week in Location Based Marketing: Jido Maps, the National Park Service, VR waterslide in Germany, GetMiles, Guess? + Alipay, GrubHub buys LevelUp.
Stronger Bklyner Helps Keep ‘News Desert’ at Bay in NYC’s Biggest Borough
In this Q&A, Liena Zagare tells how Bklyner came back from the abyss this year and why, after flipping her business model to rely on her readers for revenue, she’s confident the digital pure-play she founded and edits will stay strong and help maintain Brooklyn as a news oasis.
If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All?
If Facebook’s advertisers’ most coveted users are opening its app mainly to scroll through News Feed while waiting for lattés or click on the stray cat video, and if the company truly wants time spent on its app to be “time well spent,” does its core mission even have a viable future?
Latest Posts
3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries
When the location marketing experts discuss best practices, they often focus on industries like retail. But the healthcare industry can teach us a lot about location marketing. Partly because healthcare faces constant turmoil, healthcare is a source of constant reinvention.
LifeStream’s Personalized News Empowers Users, Protects Their Privacy
The soon-to-launch news service from Graf Mouen and Bill Densmore plans to deliver highly personalized news and other information to consumers, while still maintaining the privacy they don’t currently have on the rest of the Web.
Street Fight Daily: Facebook Challenges Slack, Deliveroo Launches Platform for Delivery-Only Kitchens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Looks to Seize Control of the Workplace with Free Offering, Workplace Standard… Deliveroo Launches Platform for Restaurants to Open Delivery-Only Kitchens… Audience Measurement Struggles to Keep Up with Changing Viewing Behavior…
The Coming Polarization of the SMB Software Market
Strangely, despite the size of the opportunity you don’t find too many SMB companies in most VC portfolios. You see plenty of consumer and enterprise-focused startups, but much fewer on the SMB side. The reason for this is that it’s “hard” for companies serving SMBs to grow at the rate that can deliver “venture” returns.
How Retailers Can Use Social Media for Better Customer Support
A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.
Street Fight Daily: Big Retailers Support Mobile Payments, Snap Ads Struggle to Grab User Attention
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon, Dunkin’ Donuts, Starbucks Drive Mobile Payment Behaviors… How Do Users Like Snapchat Ads?… AOL’s CEO Explains that Oath is About B2B Branding…
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
MapQuest Tackling More Location Data and Services Under Verizon Ownership
Elise Neel, the head of MapQuest for business, spoke to Street Fight recently about the ways marketers now regard and value location data, the role mixed reality may play in mapping, and what it means for MapQuest to operate under Verizon’s ownership.
Street Fight Daily: Twitter Adds Location Sharing Tools for Businesses, AOL and Yahoo Become Oath
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Adds Location Sharing for Businesses Offering Customer Support via DMs… AOL and Yahoo Will Become Oath Following Verizon Deal… Consumer Adoption of Voice Assistants Doubled in Q1: Here’s Why…
Mobile Payments: Does Local’s Holy Grail Have Holes?
Mobile payments continue to be equally opportune and elusive. The potential benefits are huge, but I’m skeptical that mainstream consumers will alter their entrenched habits when they still don’t see cash or credit cards as a pain point.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem