News and Analysis
SMBs Seek Speedy Relief to Recover in 2021
The Biden administration is pledging $15 billion in grants to help businesses, and $35 billion for small business financing programs, as part of its new American Rescue Plan. But many grants and recovery programs have long timelines, and business owners are saying they need more immediate support.
Predictions Roundup: Location Consolidation and the Rise of BOPIS
A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.
Why Marketers Are Prioritizing In-App Notifications in 2021
According to a survey by the cross-channel marketing platform Iterable, in-app and push notifications are primed for a jump in utilization in 2021, as marketers look for smarter ways to take advantage of the boost in mobile usage among consumers during the pandemic.
Commentary
Local News Publishers Still Mired in Ad Fraud, New Pixalate Data Shows
According to new research from Pixalate, a cross-channel fraud intelligence company that works with brands and platforms to prevent ad fraud and improve ad inventory quality, about a quarter of all smartphone app video and smartphone app display activity is “invalid traffic” (the technical term for what is largely fraud).
Will Apple Help Assemble the ‘Internet of Places’?
The AR cloud is the missing piece in the vision we all have for how AR should work. It’s the spatial map of the world that will let AR devices understand their surroundings. Taking this into account, the news that Apple is collecting its own data for Apple Maps may have implications for AR.
LBMA Podcast: GetMiles, GrubHub & LevelUp, Jido Maps
On This Week in Location Based Marketing: Jido Maps, the National Park Service, VR waterslide in Germany, GetMiles, Guess? + Alipay, GrubHub buys LevelUp.
Latest Posts
Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands
Many marketers are focusing too exclusively on the simplest form of location data. Geo-fencing severely limits the potential of location data and also the reach of a digital campaign.
Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement
The reports released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. Both studies point to the need to apply integrated, cross-channel measurement techniques, and to use location data for targeting, customer segmentation, and attribution.
Street Fight Daily: How Amazon Shipping Impacts Small Retailers, Facebook Updates Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Free Shipping Pushes Small Retailers, Delivery Firms to Compete… Facebook Updates Instant Articles, Encourages Email Sign-Ups… Native Ad Spend Increased 600% in 3 Years, But Early Adopters Are Bailing…
Case Study: Convenience Store Chain Streamlines Mobile Offer Creation
Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.
Raise Report: New Funding for SOCi, ActionIQ, Chute, Looker
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Bus.com, JoyRun, Picnic, and Snowflake.
Street Fight Daily: Lyft Raises $500 Million, Facebook’s M Suggests Local Services in Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Rival Lyft Raises $500 Million in Funding… The Public Debut of Facebook’s M is a Step Toward a Do-It-All AI Assistant… It’s Time for Google and Facebook to Freak Out About Amazon…
3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries
When the location marketing experts discuss best practices, they often focus on industries like retail. But the healthcare industry can teach us a lot about location marketing. Partly because healthcare faces constant turmoil, healthcare is a source of constant reinvention.
LifeStream’s Personalized News Empowers Users, Protects Their Privacy
The soon-to-launch news service from Graf Mouen and Bill Densmore plans to deliver highly personalized news and other information to consumers, while still maintaining the privacy they don’t currently have on the rest of the Web.
Street Fight Daily: Facebook Challenges Slack, Deliveroo Launches Platform for Delivery-Only Kitchens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Looks to Seize Control of the Workplace with Free Offering, Workplace Standard… Deliveroo Launches Platform for Restaurants to Open Delivery-Only Kitchens… Audience Measurement Struggles to Keep Up with Changing Viewing Behavior…
The Coming Polarization of the SMB Software Market
Strangely, despite the size of the opportunity you don’t find too many SMB companies in most VC portfolios. You see plenty of consumer and enterprise-focused startups, but much fewer on the SMB side. The reason for this is that it’s “hard” for companies serving SMBs to grow at the rate that can deliver “venture” returns.
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