News and Analysis
Amazon Advertising Juices Earnings, Fueled by Growth in PPC
A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.
Newsletter Marketing Exploded During the Pandemic. What Comes Now?
Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.
Brands Shift OOH Ad Strategy on Super Bowl Sunday
Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.
Commentary
Facebook Takes a Stab at Local—Again
“As it stands, Facebook’s latest local effort is of academic interest but hardly seems a reason for businesses to actively re-engage with the free side of the social giant’s features. From a competitive viewpoint, it hardly seems the stuff of legend needed to take on the current local search hegemon, Google,” Mike Blumenthal tells David Mihm in their latest biweekly column.
LBMA Podcast: DoorDash, Uberall & TripAdvisor, Apple
On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.
Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’
Last November, discount-stock-brokerage billionaire Joe Ricketts summarily shut down his DNAinfo operations in the Windy City and New York. But in a fast-paced reinvention, the DNAinfo/Chicago team has Kickstarted its way back onto the streets and into the neighborhoods with the June launch of Block Club Chicago.
Latest Posts
Street Fight Daily: Uber Tracked Devices After App Was Deleted, Amazon Launches ‘Subscribe with Amazon’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s CEO Plays with Fire… Amazon Launches ‘Subscribe with Amazon,’ a Marketplace for Digital Subscriptions… Loyalty Programs: The Best Way to Connect Users is Every Way…
Openings and New Hires at Balihoo, Fika Ventures, Placed, Acquisio
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at EQ Works, Yext, Uber, and AdTaxi.
Raise Report: Getaround, Marble, Qualtrics Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for otonomo, Virtualitics, Factom, and Reltio.
Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…
Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products
Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.
The Usability Gap: Designing the Right Products for SMBs
Surely small business owners belong to the class of ordinary users. Expecting them to invest the time and energy to become power users is a good way to guarantee that your user base will remain small. This realization could lead to a very different and more fruitful approach to product design for SMBs.
Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior
Another 4/20 is upon us and as cannabis patrons prepare to celebrate, the marketing world is still trying to figure out how best to reach legal consumers of marijuana. Foursquare released data earlier this week that illustrates a few trends among legal cannabis consumers.
Street Fight Daily: Marketers Eye Apple’s Snap Clone, Retail and VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Have Begun Eyeing Clips, Apple’s New Camera App… The Realities of Virtual Reality and Retail… Facebook Messenger Bots Work in Groups Now — Just Don’t Expect Them to Chat…
Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?
If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term brand damage and reduce the risk of decreasing profits.
7 Startups Decamp to the ‘Smartest Place in the World’ to Rethink Mobility
When machines around us communicate asynchronously in a meaningful way — in the service of the consumer — we’re likely to see some astounding outcomes. While the machines might not be chit-chatting with one another about the weather too soon, in Singapore it’s all being tried.
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