News and Analysis
DISQO’s Case for Panel Data as the Post-Cookie Solution
Audience insights firm DISQO thinks it has the solution that will fill the data holes the deprecation of third-party cookies will cause: panel data.
New App, AllCart, Tackles Grocery Shopping in a Post-Pandemic World
Supermarkets look a lot different in 2021 than 2020, and the changes have everything to do with the pandemic. AllCart, a new app for nearby grocery deals that launched just this week, believes it can help consumers make sense of the madness.
Google’s FLoCs: “Advertisers and Publishers Are Right to Be Wary”
Google’s FLoCs is supposed to boost privacy in ad targeting. But the actual efficacy of the program and Google’s habit of boosting itself are fueling concerns.
Commentary
LBMA Podcast: Facebook & L’Oréal, Pandora, GroundTruth & Technomic
On this week’s Location Based Marketing Association podcast: Facebook + L’Oreal, Pandora, GroundTruth + Technomic, Stasher, UgoRound, and Beam payments.
A Probing Look at Local News Comes to Some Disturbing Conclusions
To accurately gauge the quality of digital local news and assess its impact on communities, you would have to do what no one has wanted, or dared, to do. You would have to look at enough websites, enough stories and videos, in enough communities until you were glassy-eyed. Researchers behind a new study did just that.
Survey: Identifying Best Practices in Reputation and Review Management
Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey. Analysis of the survey identified several related strategies that correlated strongly with marketing effectiveness, including trying to respond to every review and working with a reputation specialist with its own technology.
Latest Posts
Street Fight Daily: Amazon Patents On-Demand Manufacturing Warehouses, Facebook’s Big F8 Reveals
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Awarded Patent for On-Demand Clothing Manufacturing Warehouse… Everything Facebook Announced at F8 2017… Malls Deploy Technology to Lure — and Keep — Shoppers…
A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action
Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines.
TownNews’s ‘iQ Engage’ Sorts Through Signals to Help Publishers Keep Users Reading
TownNews.com has come up with a way for local publishers to cut their bounce rates — and the happy result is longer sessions and more click-throughs to advertising messages. That means more monetization for publishers and, ultimately, more users-turned-into-consumers buying products and services.
Street Fight Daily: Facebook at 10, Spotify Expands ‘Branded Moments’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Still Struggle with Measurement, Attribution… Brands Can Now Target Spotify Playlists Ads Based on the Time of Day… Uber Confirms Ford Veteran Marakby is Leaving After One Year…
Frustration With Digital Marketing Vendors Boils Over for One SMB
If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”
7 Ways That Brands Can Make Chatbot Conversations More Authentic
Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.
Street Fight Daily: Uber Opens Up On Finances, Walmart In Talks to Buy Bonobos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber, Lifting Financial Veil, Says Sales Growth is Outpacing Losses… Walmart is in Advanced Talks to Acquire Online Men’s Retailer Bonobos… From ‘Zombie Malls’ to Bonobos: America’s Retail Transformation…
Street Culture: Why Telecommuting Makes Sense for Many Tech Startups
“If you have the right team, the right employees, then they don’t have to be there physically,” says Kristen Stiles, co-founder and CEO of babysitter-finding app Sitter.me. “If you don’t trust your employees to work at home, you shouldn’t have hired them in the first place.”
How Brands Can Find the ‘Advertisable Moments’ They’re Missing
Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected places.
Street Fight Daily: Google Uses Image Search for Retail, Instagram’s Snap Clone Surpasses Snap in Users
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Trying to Turn Image Search into a Shopping Tool… Instagram’s Snapchat Clone is Now More Popular than Snapchat… The Weather Company Opens Its Data Trove to Marketers on Outside Platforms…
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Reviews Are Now a Growth System for Multi-Location Brands