News and Analysis
Consent and Privacy Platforms for Ad Buyers
An incredible amount of innovation is happening within the privacy compliance space right now, and these consent management tools are just several examples. Here are six privacy tools worth checking out.
SafeGraph Raises $45M to Democratize Access to Places Data
SafeGraph — which powers analytics for organizations like Sysco, Ares Management, Choice Hotels, US Foods, and Verizon Media — picked up $45 million from Sapphire Ventures, as well as returning investors from previous rounds like Peter Thiel and Alex Rosen of Ridge Ventures. The company plans to use the funds to capitalize on the expanding market of data buyers and offer new ways for customers to buy data. Through a growing partner network and new data delivery mechanisms, SafeGraph will be allowing interested parties to access the exact data they need, wherever they need it.
Google’s Latest Privacy Play Has Big Implications for the Open Web
Google’s recent announcement that it would stop selling ads based on users’ specific web browsing histories was met with enthusiasm among consumer privacy experts. Within the local marketing and advertising community, the reaction was different.
Commentary
Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local
With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.
Now That We’ve Improved Media Transparency, Let’s Do the Same With Data
In order to be effective, marketers need to know how various segment options stack up and measure up in terms of accuracy. Just like with increasing viewability, the first step toward a fix in data quality is realizing and acknowledging the problem.
LBMA Podcast: Uber to Buy Deliveroo, Pizza Hut Goes AR for NFL, Ryff
On this week’s episode of the Location-Based Marketing Association podcast: Ryff, Singapore’s new QR payments, Briggo coffee, Crate & Barrel, Pizza Hut goes AR for NFL, Uber to buy Deliveroo.
Latest Posts
Raise Report: DemandBase, G2 Crowd, People.ai Score New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Frichti, Bulletin, StreamSets, and Julie Desk.
Street Fight Daily: Apple Manufacturing ‘Smart Home’ Speaker, Blue Apron Files for IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Smart Home Speakers, a Possible New Competitor… Blue Apron Delivers $100 Million IPO Filing… Uber Says It Just Noticed Error on Pay, But It Was No Secret…
Google’s Next Local Conquest: Visual Search
Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. The latest move comes from Google, with an approach that could leapfrog beacons by using the positioning capability already in your phone (or soon will be).
How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar
Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.
Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2017 Internet Trends Report… Facebook Expands Location Data Partnership with Factual… Uber’s Head of Finance is Leaving…
#SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads
“People, not platforms, drive revenue,” says Verve’s Ray Green. “We [often] talk about technology and revolutionary platforms, but rarely do we talk about the actual people, which is what drives revenue for most of what we do.”
Through This Ourglass, Watching TV in Public Is More Fun
“Making TV smarter” has been the mantra for many a failed startup over the years. I won’t tell the sad tale of AOL TV, which I helped build content for. That said, Ourglass is approaching things a little differently: targeting TV out-of-home and looking to make public experiences with the tube more fun and useful.
Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…
Foursquare Extends Industry Reach With New Reddit Partnership
Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.
Understanding Facebook’s Place as a Small Business Marketing Vehicle
“While [Facebook is] not yet anywhere near Google’s ability to generate leads, I have, over the past 6 months, started to see them surpassing Yelp in driving local key performance indicators on the pre-sale side,” Mike Blumenthal tells David Mihm.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature