News and Analysis
How Consumer Behavior Toward Auto Ads Changed During Covid-19
As one of the largest spenders on digital advertising in the U.S., the automotive industry is a bellwether. Prior to the pandemic, the automotive industry had consistent double-digit growth in digital ad spending. That growth was forecast to continue through the end of 2020 â then, in March, everything changed.
Prop 24 Could Majorly Impact California Data Privacy. Will Businesses Comply?
All eyes are focused on the presidential election today, but for businesses, a ballot initiative in California could have major implications. Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA), is seen by many as an even more stringent version of the California Consumer Privacy Act (CCPA). That has some businesses rethinking how they collect user data and questioning whether they might be vulnerable to lawsuits if the proposition passes.
Street Fight’s November Theme: Google’s World
Google’s World is shorthand for the fully fleshed-out concept: “It’s Google’s world… we’re all just living in it.” The main thrust is that Google’s search dominance gives it enormous control in impacting the fate of businesses everywhere who rely on search for traffic and customer acquisition.
Google’s ongoing updates to the search algorithm, ranking factors, and SERPs continue to have ripple effects on marketers everywhere. It’s becoming more challenging to follow the moving target of SEO effectiveness. This game has its own set of rules when it comes to local search.
Commentary
How Reddit and Local Media Consortium Upvoted Each Other and Became Partners
But Reddit and the LMC each has something that the other wants. Reddit would like to tap into the LMCâs huge pool of 470 million unique visitors and turn many of them into subscribers. LMC publishers wants to learn from Reddit how to make their readers more engaged. Now, old media and new media are teaming up.
3 Tips for Managing Local Services Ads
Google expanded Local Services ads to the San Diego area in November 2016 and has been rapidly expanding this platform across different verticals and markets in the USA over the last two years. If youâre considering running Local Services ads, here are three things to know before getting started.
How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM
Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM.
Latest Posts
Report: Most Local Merchants Will Increase Marketing and Shift Budgets to Digital this Year
The majority of local businesses are increasing their spending on advertising and marketing this year, and they’re shifting their dollars towards a broad variety of digital tactics. Those are two of the key findings from Street Fight’s just-released study, The Local Merchant Report 2017. Our analysis also revealed a pattern of momentum spending that makes a […]
Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…
GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace
“The way that you cut through the noise is to build products and services that are loved by the people who use them so much that they proactively tell their neighbor next to them, or proactively tell the business group they are a part of,” says the company’s product chief, Steven Aldrich.
Report: Beacons Making Sizable Impact on Retail
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
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Streets Ahead: Google Chat, and Instagram Reels