News and Analysis
Retail Heavyweights Add Visual Search Experiences for Shoppers
When you haven’t stepped foot inside a store for months, navigating crowded aisles can be disconcerting. With products moving to new locations, and sales associates in scarce supply, major retailers are doubling down on visual search experiences to keep customers in the loop.
Swiftly Closes the Online-to-Offline Loop for Grocers and CPGs
Swiftly co-founder and CTO Sean Turner told me his company wants to be the “Google analytics for brick-and-mortar,” helping retailers, especially grocers, and consumer-packed goods brands not only sell and market their products online but also measure how both online and physical channels are performing.
What is Omnichannel Video? And Why Is Now the Time to Tackle It?
Marketers have become familiar with omnichannel commerce, which brings mobile, desktop, and physical commerce experiences together so that the consumer can hop from one to the other without logistical setbacks. Omnichannel video means aligning an advertiser’s video strategy so that messages take advantage of the device they’re on and complement each other across channels.
Commentary
Improving the Local SEO Toolkit: A 2018 Holiday Wish List
“Local is a complicated world that is not currently served well by the tools of the organic world. The end of the year and the start of a new one is a great time to get folks thinking about how they might address this hole in our tool sets,” says Mike Blumenthal. He and David Mihm explore the weaknesses and possibilities among local search tools in their last column of 2018.
2019 Location Data Predictions: Mobile, Privacy, and Explosive Growth
Greg Isbister: The next year will see a marked shift for location data. As consumers and businesses alike see more value and additional uses for this data, industry growth will continue to increase exponentially. Until regulations are put in place to increase security and transparency, it will be up to businesses to institute their own best practices, getting ahead of legislation to come.
LBMA Podcast: Facebook Files New Patents, Google Maps ‘For You’
On this week’s LBMA podcast: Facebook files new patents, JoAnn taps Teemo, Favendo at Frankfurt airport, Google Map’s “For You,” Domino’s hotspots, Mariott + PepsiCo go virtual reality art. Special guest: Gabriel Bedoya – The Insights Company.
Latest Posts
Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…
Foursquare’s New Swarm Update Emphasizes Tracking Past Visits
The company is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past.
What Will Amazon Do With Whole Foods?
Whole Foods will represent a brand-new challenge to the company that has come to define online commerce. How can shopping in a physical store be disrupted and transformed by the same kind of thinking that created the world’s biggest virtual marketplace?
Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing
Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.
Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…
How LiftMaster Leverages Digital Solutions to Market Locally at Scale
Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for.
5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers
Consumers are doing more of their shopping online, and when they do come inside physical stores, they expect to be wowed. Here are five examples of ways that major retailers like Lowe’s, Nordstrom, and Bonobos are implementing mobile technology platforms inside their physical stores.
Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands called PockeTVC (short for pocket television commercials) for more than a year that takes existing TV assets and fits them for mobile, Facebook […]
Why Location Visit Data Is Going to Be Huge for Brands
If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets.
Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence
CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
AI Won’t Fix Advertising – It May Scale Its Chaotic Nature