News and Analysis
What Colorado’s Privacy Act Could Mean for Brands
Colorado’s privacy regulations are just the latest in a string of privacy rights laws in the United States and Europe designed to protect consumers’ online data and the way digital information is shared. While the CPA is similar to Virginia’s Consumer Data Protection Act and the California Consumer Privacy Act, it also differs in some key ways that will have a major impact on businesses and brand marketers more specifically.
Mapping Innovations Accelerate for the Post-Covid Era
The latest mapping innovations can be summed up in the announcements coming out of the last three major developer conferences. As we’re in the midst of developer conference season, this includes Google I/O, Snap’s Partner Summit, and Apple’s flagship WWDC. Let’s tackle those one at a time.
Brands Turn to Zero-Party Data Amid Privacy Restrictions
Tighter privacy restrictions are leading brand marketers to consider data collection opportunities they may have overlooked in the past, including some zero-party data collection methods that involve partnerships with subscription box companies and legacy media publishers. Unlike first-party data, which involves a company collecting insights about a customer or user, zero-party data is information that the customer or user proactively hands over to the brand.
Commentary
LBMA Podcast: Alexa’s Location Alerts, Starbucks and Uber
On this week’s edition of the Location-Based Marketing Association podcast: CS Hudson, Baidu Maps, XYO Protocol’s blockchain lab, Ariana Grande + YouTube, Alexa’s location alerts, Starbucks + Uber.
Will Audio AR Drive Local Commerce?
Mike Boland: AR may not play out in the way you think, at least in the near term. Though it’s generally thought of as graphical overlays on your field of view, another “overlay” could be more viable in the near term: sound. This “audio AR” modality could come sooner than—and eventually coexist with—its graphical cousin.
The Transparency Trap: On Low Standards for ‘Transparency’ in the Data Market
Jake Moskowitz: In media, transparency demands accountability. In other words, it means asking media suppliers to “prove it.” It means expecting suppliers to “show me the viewability and fraud percentages, and allow me to suppress ads from running next to unsafe content.” Today, when it pertains to data, transparency just means “tell me where the data came from”—that’s it. That is not enough.
Latest Posts
LinkedIn Focuses on Revving Up Its SMB Efforts
“There is a huge market of smaller companies, and it is a fast-growing segment. There is definitely momentum,” says LinkedIn’s independent agency head Ryan Wilson. “But they are often made to feel like second-class citizens. Enterprise companies have been getting all the love.”
Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…
Openings and New Hires at Signpost, Vendasta, Spirited Media
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.
Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Jebbit, Parse.ly, CarDash, and Booster.
LBMA Podcast: Lyft + Amtrak, Placecast, Reveal Mobile
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.
Street Fight Daily: Marketers Take Note as Snap’s Q2 Disappoints, Uber Infighting Escalates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Falls 17% as Revenue and Daily User Growth Disappoint… Benchmark Is Suing Kalanick and Uber Over Board Control… Facebook Courts Video Makers for ‘Watch’ Tab with Financial Incentives…
Facebook Talks About Its ‘Shared Future’ With Local News Publishers
In recent sessions, many publishers – most of them focused on local news – are learning best practices of digital publishing that have helped Facebook attract an audience of more than 2 billion subscribers.
How Brands Can Use Location to Ace Back-To-School Ad Campaigns
Brands could be throwing their back-to-school ad dollars to the wind if they are only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used correctly .
Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…
Report: Proximity Solutions Industry Evolving Beyond Retail Marketing
As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature