News and Analysis
What is Omnichannel Video? And Why Is Now the Time to Tackle It?
Marketers have become familiar with omnichannel commerce, which brings mobile, desktop, and physical commerce experiences together so that the consumer can hop from one to the other without logistical setbacks. Omnichannel video means aligning an advertiser’s video strategy so that messages take advantage of the device they’re on and complement each other across channels.
Innovation Brief: Instacart and Instagram
M7 Innovations’ Matt Maher discusses Instacart’s new 30-minute-or-less delivery promise and Instagram tweaking its algorithm to avoid blocking pertinent content.
Yubo’s Commerce-Focused Strategy Could Be the Future of Social Media
With 45 million users worldwide, Yubo is not the largest live streaming app on the market. It’s also not the newest. But the company’s founders still think they’ve got an edge in an otherwise crowded space, thanks to a unique business model that replaces in-app advertising with social commerce.
Commentary
Will Audio AR Drive Local Commerce?
Mike Boland: AR may not play out in the way you think, at least in the near term. Though it’s generally thought of as graphical overlays on your field of view, another “overlay” could be more viable in the near term: sound. This “audio AR” modality could come sooner than—and eventually coexist with—its graphical cousin.
The Transparency Trap: On Low Standards for ‘Transparency’ in the Data Market
Jake Moskowitz: In media, transparency demands accountability. In other words, it means asking media suppliers to “prove it.” It means expecting suppliers to “show me the viewability and fraud percentages, and allow me to suppress ads from running next to unsafe content.” Today, when it pertains to data, transparency just means “tell me where the data came from”—that’s it. That is not enough.
Improving the Local SEO Toolkit: A 2018 Holiday Wish List
“Local is a complicated world that is not currently served well by the tools of the organic world. The end of the year and the start of a new one is a great time to get folks thinking about how they might address this hole in our tool sets,” says Mike Blumenthal. He and David Mihm explore the weaknesses and possibilities among local search tools in their last column of 2018.
Latest Posts
How Brands Can Use Location to Ace Back-To-School Ad Campaigns
Brands could be throwing their back-to-school ad dollars to the wind if they are only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used correctly .
Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…
Report: Proximity Solutions Industry Evolving Beyond Retail Marketing
As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology.
How an Italian Wafer Brand Targets U.S. Moms and Millennial Foodies on a Local Level
Crystal Black Davis, the VP of marketing at Loacker USA, recently spoke with Street Fight about her challenge in bringing an established brand to a new market and finding customers on a local level.
Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…
Foursquare’s New Swarm Update Emphasizes Tracking Past Visits
The company is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past.
What Will Amazon Do With Whole Foods?
Whole Foods will represent a brand-new challenge to the company that has come to define online commerce. How can shopping in a physical store be disrupted and transformed by the same kind of thinking that created the world’s biggest virtual marketplace?
Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing
Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.
Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…
How LiftMaster Leverages Digital Solutions to Market Locally at Scale
Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem