News and Analysis
Mobile Location Mapping Apps and Other Technologies Make Reopenings Safer
On its face, it looks a lot like pre-pandemic life has resumed. Behind the scenes, though, many businesses are frantically searching for ways to welcome back guests at full capacity without sacrificing safety.
Innovation Brief: Facebook, Twitter & Tinder
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s e-commerce play, Twitter Ticketed Spaces, and Tinder’s latest integrations.
Contextual Ads Power Sophisticated Content Strategies in Privacy Era
As the advertising industry turns back toward contextual, marketers will find a much more advanced technology than the one they may equate with the term. The privacy-safe ad method isn’t just serving up sneaker ads anymore; it’s powering sophisticated, content-based brand campaigns across multiple channels and target audiences.
Commentary
Why Ad Tech Needs to Shift Toward a Managed-Service Model
Alexandra Theriault: The expense of in-housing and the programmatic talent shortage are long-term issues. Currently, in-housing runs contrary to the general trend of reliance on outsourcing and on-demand technologies (like SAAS) that allow businesses to focus on their core competencies instead of wasting resources on peripheral concerns. That’s why, although it might seem like the market is going to a self-service model, for many marketers it’s not the most practical or efficient option.
LBMA Vidcast: Urgent.ly Gets $21M, Adobe to Measure OOH
On this week’s Location-Based Marketing Association podcast: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.
Building the Location Layer: A Conversation with Foursquare
Last week, location technology company Foursquare announced its new Pinpoint audience segments product. Building from its large corpus of data on places, spatial movements and behavioral patterns, Pinpoint represents the latest in Foursquare’s evolution as the “location layer,” for the internet. We got the chance to sit down with Foursquare CEO Jeff Glueck in San Francisco to find out more. Here is the full interview.
Latest Posts
GTCR Acquires Majority Stake in Simpli.fi
GTCR, a Chicago-based private equity firm, has acquired a majority stake in Simpli.fi, a programmatic advertising platform that helps brands master local marketing at scale. The Simpli.fi management team, headed up by co-founders Frost Prioleau and Paul Harrison, will remain in charge of the company’s operations.
At Liftoff, a Classic Formula for Company Culture
It’s never too early to be intentional about establishing and promoting the key values you want your team to emulate, says Liftoff’s CEO Mark Ellis. It provides a set of criteria against which to assess candidates from a cultural fit perspective, as well as a rationale for promoting certain employee behaviors and discouraging others.
LBMA Podcast: InfoBeamer, Baidu, RetailMeNot
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Neon AR, Toyota’s Safe & Sound, Chase #SapphireOn.
Street Fight Daily: Postmates Sheds Employees, What Oath CEO Learned from Leading Patch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Laid Off All Its Cities Managers This Week… What Oath CEO Tim Armstrong Learned from Patch’s Struggles… Amazon Pumps Resources into Alexa to Maintain Dominance as Competition Heats Up…
Drawbridge Partnership Brings Identity Graph to Latin American Market
Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way.
Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers
“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and personal.”
Street Fight Daily: How Google Cashes in on AI, Uber CEO Says IPO 18-36 Months Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Microsoft Can Use AI to Extract Billions More in Ad Dollars from Clicks… New Uber CEO Says Company Could Go Public in 18 Months… Coming Soon to Facebook Watch: Sponsored Shows…
Report: Matching Up With Local Merchants’ Marketing Objectives
Our analysis of local merchants shows that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective. But there appears to be some missing links between new customer acquisition and their favorite tactics.
Is Your Local Dealership Prepared for a New Era of Car Buying?
The automotive space is extremely competitive and with automotive sales down 13.2 percent, the competition could not be fiercer. In order to remain afloat in today’s challenging sales environment, auto marketers need to rethink how they get high-intent buyers to their stores.
Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem