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Expert Roundup: How Will Retail Transform in 2021?

February 18, 2021February 17, 2021 by The Editors

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Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.

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The Stakes of Apple’s IDFA Change

February 17, 2021February 17, 2021 by Joseph Zappa

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The IDFA change means that iPhone users will be asked whether they want to allow tracking when they open apps. It will deal a blow to digital advertising.

Google’s Latest Privacy Play Has Big Implications for the Open Web

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Looking for the ‘Big Picture’ in Local Search

February 16, 2021February 15, 2021 by Stephanie Miles

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Tunnel vision is an issue that’s long plagued the SEO community. Single-location rank trackers don’t tell the complete story of how well a business is really performing in local search results. But with so many avenues to go down in measuring success, it’s almost impossible not to get sidetracked from time to time. If businesses […]

Commentary

It’s a Whole New Tune for the News Media in Music City

November 15, 2018November 24, 2018 by Tom Grubisich

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In this Q & A, Kelly Gilfillan, who co-founded Home Page Media, talks about the significance of her company’s purchase by FWP and her role in the new concern, which has disrupted the publishing landscape in Music City.

Future Finders (column) Road Map (column)

Will AR Bring Together the Best of Online and Offline Shopping?

November 14, 2018May 7, 2020 by Mike Boland

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Mike Boland: We know about the advantages of e-commerce. There’s more supply, transparency, cost efficiency, inventory (a.k.a “endless aisle”), and the ability to dynamically search and filter product attributes. AR can engender a sort of hybrid UX that brings these features to store aisles. The losers in the next era of retail will be those who try to fight this experiential innovation.

Commentary

LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra

November 9, 2018November 9, 2018 by Asif Khan

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Listen to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Amazon’s search re-targeting, Target using Runerra, Intraposition raises $1.5M, Buick integrates Yelp, Walmart goes with maps and faster checkout, Macy’s invests in VR roll-out.

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Structuring a Team and Creating Transparency in the Midst of Company Chaos

July 12, 2017July 11, 2017 by April Nowicki

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Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. The founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places.

News & Analysis

Street Fight Daily: Uber Grows Despite Scandals, Facebook Expands Messenger Ads

July 12, 2017July 12, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sees Financial Growth and Possible Waymo Settlement… Facebook Globally Tests Injecting Display Ads into Messenger Inboxes… Ikea’s Back-to-School Campaign Uses Influencers on Snapchat to Target Millenials…

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Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing

July 11, 2017July 10, 2017 by Stephanie Miles

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A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

News & Analysis

How Amazon Prime Day Can Give Other Retail Brands a Boost

July 11, 2017July 10, 2017 by Joao-Pierre Ruth

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Prime Day brings noticeable increases in shopping, he says, but not at Black Friday levels. There is, however, a spillover effect on Prime Day, Criteo CEO Jaysen Gillespie says, and smaller retailers can benefit from the foot traffic drawn to anchor stores at shopping centers.

News & Analysis

Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools

July 11, 2017July 11, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…

News & Analysis

PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

July 10, 2017July 9, 2017 by Joao-Pierre Ruth

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Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector.

Streets Ahead

Snapchat Expands Its Foray Into Local with Snap Map

July 10, 2017March 7, 2019 by Damian Rollison

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Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real.

News & Analysis

Street Fight Daily: Alexa Favors Prime Products, Newspapers Unite to Challenge Duopoly

July 10, 2017July 10, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is More Likely to Recommend Prime Products, New Research Indicates… News Outlets to Seek Bargaining Rights Against Google and Facebook… Waymo Drops Most Patent Claims in Uber Self-Driving Car Lawsuit…

Commentary

Comparing Enterprise and SMB Attitudes on Local Tech

July 7, 2017July 6, 2017 by David Card

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In recent Street Fight surveys, both brands and local merchants reported that they are increasing the digital portion of their marketing spending. Over half (57%) of local merchants surveyed said that was the case, and 40% of the enterprise local marketers agreed.

News & Analysis

Street Culture: A Look at the Culture of a Team Within a Team at conichiwa

July 7, 2017July 24, 2017 by April Nowicki

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A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.

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