News and Analysis

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Retailers Use AI to Rebuild the Customer Experience

by Stephanie Miles Share this  
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Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.

News & Analysis

How Agencies Can Thrive as Data Restrictions, and Walled Gardens, Gain Strength

by Joseph Zappa Share this  
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Agencies must figure out how to help clients navigate the new privacy era of digital ad targeting. They can thrive despite new advantages for walled gardens.

News & Analysis

Yelp Launches New Takeout Management Tools for Restaurants

by Stephanie Miles Share this  
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Yelp announced that it would be evolving its Waitlist system and introducing new features designed to streamline restaurants’ front-of-house operations.

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Future Finders (column) News & Analysis Road Map (column)

What Will AR Mean for Consumer Brands?

by Mike Boland Share this  
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What’s driving AR today? And what does it mean for big consumer brands? Our lead analyst Mike Boland tackles these questions in this week’s Road Map column, which delves into the tech giants’ investments in AR and what they mean for the future of XR-driven brand advertising.

Commentary Street Bytes (column)

Google’s Backdoor Shift to a Social Network

by David Mihm and Mike Blumenthal Share this  
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Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.

Commentary

LBMA Podcast: Standard Cognition, Amazon’s Holiday Catalogue

by Asif Khan Share this  
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On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain.

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Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…

Commentary

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

by Lynn Tornabene Share this  
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By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.

Case Studies

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

by Stephanie Miles Share this  
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At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

News & Analysis

Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…

Commentary

Podcasting Won’t Replace Local Radio Soon

by David Card Share this  
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As a local advertising medium, podcasting shows promise, but it has a very long way to go. The medium is fresh and growing, and ad inventory is far less cluttered than radio, although a little pricey at $18 to $25 CPM.

News & Analysis

Snap Debuts Self-Serve Platform for Brand Ad Campaigns

by Joao-Pierre Ruth Share this  
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Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.

News & Analysis

Street Fight Daily: Amazon Enters Meal-Kit Biz, How Facebook Shares Campaign Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Selling Meal Kits… Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’… Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs…

News & Analysis Street Bytes (column)

Google’s Product Bid for DIY Wallet Share

by David Mihm and Mike Blumenthal Share this  
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“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”

Commentary

Three Lessons from the Dex Media/YP Merger

by Manpreet Singh Share this  
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For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

News & Analysis

Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…

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