News and Analysis
Verizon and Catalina Partner to Power Online-to-offline Attribution
Seeing a void in the marketplace, ad tech vendors are stepping in with tech solutions designed to help brands link in-store and online transactions to digital ads in real-time. Just this month, Verizon Media partnered with Catalina, a provider of consumer-driven marketing solutions, to help CPG brands more effectively connect digital campaigns with sales. The partnership matches Catalina’s sales data to Verizon Media’s identity graph, which means Verizon Media is now the first DSP to be integrated with a top CPG sales data provider.
Social Media Isn’t Just an Ad Channel
With third-party data sources such as the cookie under threat, Apple downgrading the mobile identifier for advertisers, and data collection in general growing tougher, businesses increasingly need to find reliable, consensual data wherever they can get it. Social media is one of the solutions to that problem.
Commentary
Retail as a Service: Amazon will Create (and Destroy) with Cashierless Checkout Solution
Mike Boland: The innovation including and surrounding cashierless checkout goes beyond payments to affect a broader set of functions like supply chain, inventory management, and store layouts. It’s like a retail toolkit in a box, with cash-flow friendly pricing, à la SaaS. You may have heard of it: It’s called retail as a service (RaaS), and it could transform the next decade of retail. Amazon will lead the way.
Latest Posts
Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…
Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing
Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.
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