News and Analysis
SOCi Acquires Brandify, Melding Location Marketing Strengths
Brandify has been acquired by SOCi, a fast-growing market leader in location and social media management for enterprise brands. Brandify and SOCi will combine their technologies and expertise under the SOCi name to serve more than 700 major national and international brands, accounting for over 3 million total store and office locations worldwide. The acquisition includes Street Fight, which will continue to operate as an editorially independent media outlet.
Beyond the Checkout: Using Data to Create Autonomous Retail Experiences
The autonomous retail sector is booming, and brick-and-mortars are getting curious about how to free up their employees’ time and foster new experiences to lure customers in store.
Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic
Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.
Commentary
3 Advantages of Private-Label or In-House Affiliate Marketing
The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking to multi-channel attribution. And one of the fastest-growing affiliate marketing trends is private or “in-house” programs that are powered by white-label network or technology solutions. […]
What’s the Relative Impact of Google My Business vs. Websites on Conversion?
Blumenthal to Mihm: The consumer is on a journey and is close to making a decision when they are seeing you on Google. Whether they make it at the Business Profile on Google or at the website, it is imperative that your profile at Google has enough information to confer trust. Otherwise, the end user will just move on to the next profile and never make it to your site.
The Inside Story on the GMB App Rebuild
Damian Rollison: Google’s Curtis Galloway, software engineering manager from the Google My Business app team, offered a fascinating peek into that team’s development process this week in a presentation at LSA19 in Dana Point, California. Galloway’s presentation revealed aspects of Google’s user-oriented focus when revising the app as well as its customer-centric orientation.
Latest Posts
5 Ways Brands Can Use POS Data for Targeted Customer Marketing
Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. Here are five examples of ways that brands are strategically using their POS systems for targeted customer marketing right now.
LiveRamp Advances Data Identity Resolution in a Safe Place
The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.
Street Fight Daily: UberEats Generates Tremendous Growth, How AI Challenges Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Surprise Standout for Uber: Food Delivery… AI-Fueled Purchases Will Pose Challenges for Brands, Says Huge CEO… How Instagram Generates Commercial Value Out of Creative…
Openings and New Hires at Cuebiq, Hearst, Hiya
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Lotlinx, Yext, and Arkadium.
Raise Report: Funnel, Incorta, Pointy Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Typeform, Slack, MealPal, Augment, and TrustRadius.
LBMA Podcast: Williams-Sonoma, PlaceIQ, Westfield and Uber
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Kabaq AR meal previews, Unilever’s Marmite taste test, Alibaba, and Nike’s 90-min shoes.
Street Fight Daily: Uber Loses London License, Facebook Upgrades Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses Its License to Operate in London… Facebook Will Introduce Canvas Templates for Its Collection Ads, Aiming to Boost Brands… Google and Its Partners Will Issue Refunds to Advertisers over Fake Traffic…
Facebook on Local News Partnerships: ‘We’re Just Getting Started’
The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.
At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase
Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.
Street Fight Daily: Duopoly’s Strength Exceeds Expectations, Pubs Struggle with Apple News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Facebook Tighten Grip on US Digital Ad Market… Publishers Continue to Encounter Problems with Apple New… Alphabet’s Waymo Wants Uber to Pay $2.6 Billion for Single Stolen Trade Secret…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem