Commentary
Beyond Proximity Offers: The Second Act of Beacons is Underway
Beacons have grown into a nuanced component of successful mobile marketing. We’ve learned what they do best—strengthen advertiser approaches to metrics and measurement as well as the relevance and contextual richness of on-the-ground, in- or near-store experiences—and we’ve figured out that while push notifications can be a part of the story, they aren’t the main narrative.
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Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…
Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company
At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.
Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation