Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Under a Decade (Business Insider)
The company has quietly launched around 20 private label brands — custom brands that you can’t buy anywhere else — covering fashion, women’s fashion, baby clothing, and snacks over the last few years, and those brands racked up $2.5 billion in 2016 sales.

2017: A Year of Experimentation for Google Local Search (Street Fight)
Damian Rollison: For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology. This year has been especially dizzying, though to those paying attention, many opportunities are presenting themselves to reach out to customers in new ways. The Verge: Google wants to help publishers turn readers into subscribers

Jeff Immelt Emerges as Frontrunner in Uber CEO Search (Recode)
While tension on the board remains high — due of late to an ugly lawsuit that one of its major investors, Benchmark, is waging against its ousted co-founder and CEO Travis Kalanick — sources said that a majority of the board is coalescing around the experienced Immelt.

How Big Is the Promise of Local AR (And When Can We Expect It)? (Street Fight)
Michael Boland: Real execution will require an extensive value chain. And that’s why location data will be increasingly valuable in an AR-driven world. Specifically, location data will be a key element in displaying the right business or product information graphically.

Voice, AI, Mobile Dominate Search as IoT Hits $800 Billion in 2017 (MediaPost)
Marketers are not preparing for a world where mobile, voice and local search, as well as reliance on intelligent agents like chatbots, change consumer interactions with brands — yet IDC estimates IoT spending will total nearly $1.4 trillion by 2021.

How Social Platforms Are Using Video to Capture Audience Attention (eMarketer)
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.

Startups Are the New Canaries in the Coal Mine for Big Brands and Marketers (AdWeek)
Dave Knox: In 2017, over 8,600 retail stores are closing their doors. If big companies had been paying closer attention to the world of entrepreneurship, they would have seen the emerging business models and consumer trends that would be predictive of this dangerous future.

YouTube Starts Delivering Breaking News on Its Homepage (TechCrunch)
For most, YouTube is a place to hop from one video to the next and descend down rabbit holes, but browsing anything like a feed has become less straightforward than other platforms, which makes the breaking news section an interesting addition.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]