News and Analysis
Local Newsletters Are Good for Covid Information — And Marketing
Publishers are taking advantage of localized media to disseminate Covid information. Those same geo-targeted messages can provide effective audiences for marketers, says Kerel Cooper, CMO at email marketing platform LiveIntent. He elaborated on that view in a Q&A with Street Fight.
Innovation Brief: Facebook, Zoom & Delivery Robots
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s latest ad reforms, Zoom’s ‘Focus Mode,’ and delivery robots going to college.
Why Social Data is More Valuable than Ever
Sav Khetan, Head of Product Strategy at Tealium, checked in with Street Fight to discuss why the data on social platforms is more valuable than ever, how advertisers can navigate privacy changes, and how customer data platforms can help.
Commentary
LBMA Vidcast: PayPal & Instagram, Special Guest: Neil Crist of Moz
On this week’s Location-Based Marketing Association podcast: 3D printed Sushi, PayPal + Instagram, Postmates Party, AirFrance SkyDeals, Macy’s goes VR, Sam’s Club Scan&Go. Special Guest: Neil Crist of Moz.
Going Rogue: The Value of Guerrilla Marketing
The appeal of guerrilla marketing for the entrepreneur lies in the creative freedom to express the essence of a brand that is not bound by the restraints of size, decorum or editorial slant of traditional advertising, as well as the option for a low-cost campaign with the potential to go viral. Guerrilla marketing can be a bit like rolling the dice on a five and turning it into thousands—if it gets picked up and goes viral, you’ve accomplished a national or even international marketing campaign for the cost of something local.
Here are some tips for crafting a low-cost guerrilla marketing campaign for startups.
Consumers Are Realizing the Value of Their Data. Here’s How Online Marketers Should Respond
It’s critical for marketers to invest in the right tools and technologies to abide by data-acquisition best practices that are not only compliant with regulations but also ensure consumer trust. At Blis, we conducted a study that digs into what extent consumers are starting to see their own behaviors, and predilections, as a currency. What we found is that marketers have a prime opportunity this year to rebuild trust and transparency with consumers.
Latest Posts
Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.
Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Omnyway, Crosser, and Allset.
Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…
Local Media Consortium Not About to Retreat From Its Google and Facebook Ties
Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies.
So Long Local Search — Hello Machine-Directed Discovery
Whatever you thought you knew about getting your business found online and on mobile, or whatever you are currently learning, is already obsolete. The way consumers interact with search technology today is on its way out. Why? Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can only begin to imagine.
Street Fight Daily: Walmart Still Hungry for Startups, Kohl’s Makes Deal With Devil
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… To Keep Up with Tech Competitors, Walmart Says It Will Acquire More Startups… Amazon’s Invasion of Kohl’s Has Begun… Facebook Is Officially Rolling Out Explore, Its Alternative News Feed…
The New Local Ecosystem: An Interview With Darren Shaw
As of this year, the task of updating the Local Search Ecosystem has been handed to Darren Shaw of Whitespark, who also inherited David Mihm’s other well-known brainchild, the Local Search Ranking Factors report. Last week, Darren released Local Search Ecosystem 2017, a bold departure in visual design and a much-needed update to the last edition, from 2014.
Google Elevates Local Marketing to Prime Time
Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.
Street Fight Daily: The Importance of Attribution, Newspapers & Retailers Share Connected Fate
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investing in the Right Measurement Tools Makes a Big Business Impact… Retail Blues Worsen, Hitting Newspapers Hard… Snapchat Ramps Up Content Deals…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem