News and Analysis
Contextual Ads Power Sophisticated Content Strategies in Privacy Era
As the advertising industry turns back toward contextual, marketers will find a much more advanced technology than the one they may equate with the term. The privacy-safe ad method isn’t just serving up sneaker ads anymore; it’s powering sophisticated, content-based brand campaigns across multiple channels and target audiences.
Scorpion Expands Its Toolbox with Yelp Partnership
The digital marketing services provider Scorpion announced a new partnership with Yelp this morning, in a move that demonstrates just how important Yelp’s advertising platform has become to the local ecosystem. Scorpion clients will have access to Yelp tools like zip code targeting, campaign goals, negative keywords, and other pilot programs that take a granular and customized approach to ad delivery. They will also be able to optimize their Yelp presence and unlock new profile optimizations that weren’t previously available.
Commentary
How Emerging Technologies Allow Businesses to Merge Their Digital and Traditional Marketing
New technologies (and new spins on old ones) are the modern company’s ally in merging digital and traditional marketing. The brands that find a sensible balance between the two are the brands that will outperform the competition. Let’s take a look at four major examples of innovation in this arena.
4 Game-Changing Influencer Marketing Trends to Boost Your ROI in 2019
Many brands have decided to establish dedicated budgets for their influencer marketing campaigns. In fact, 79% of brands surveyed by marketing tech firm Relatable indicated they will have a dedicated budget for influencer marketing campaigns in 2019. Brands are catching onto the power of this medium.
Looking to get in on the action? There are four game-changing trends in influencer marketing that will help you boost the ROI of your influencer marketing campaign in 2019.
Location Data Confidence in an Exploding Data Universe
Location intelligence, sourced securely and used in the right way, is an extremely powerful tool to craft precise targeting, predictive modeling, and creative media that drive meaningful marketing moments, massive ROI, and brand growth. Unfortunately, the location intelligence sector has also become a jungle of data fraught with fraudulence and insecurity.
Location intelligence is powerful, but in today’s highly scrutinized world, you have to challenge every resource you engage to ensure confidence in its quality. There are three critical questions you should ask data partners before you engage them.
Latest Posts
Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What the Blockbuster Sale of Time Inc Means for the Media… Here’s What You Need to Know About Softbank’s Tender Offer for Uber Coming Tomorrow… As Amazon Marketing Grows, Agencies Sees an Opportunity…
Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..
How the End of Network Neutrality Could Affect SMBs and the Public Interest
For many years, the government’s assessment of the public interest was to encourage Web access to all. The current FCC, however, contends that this position is better met by eliminating the net neutrality rules — that SMBs will be able to have a variety of ISP options based on their actual needs with the end of the net neutrality rules.
Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers… Fake-Ad Operation Used to Steal from Publishers Is Uncovered… The NYT Is Making All of Its Ads Available Programmatically…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation