News and Analysis
3 Products Accelerating Shoppability
The macro trends of shoppability and visual commerce are on a collision course. Here are three platforms making that combination a reality.
Where Mobile Advertising is Heading in 2022
Where is mobile advertising heading? Here are a few predictions, including a blend of performance and brand marketing, added audio inventory, and an embrace of AR and VR.
Self-Serve Ad Units Level the Playing Field for Emerging CPG Brands
Large CPG brands have traditionally had a leg up over smaller competitors when it comes to shoppable advertising. With the budgets to spend on managed service solutions, global brands like Campari, Heineken, and Chinet have enabled shoppers to add their products directly to retailers’ online carts, efficiently using digital advertising to grow offline sales at the stores of their choosing. Now, the shopping list marketing platform AdAdapted is bringing that same technology to smaller retailers and emerging brands.
Commentary
Communities: The Next Generation of Customer Engagement is Here to Stay
Today, it’s clear that the way businesses are communicating with customers is coming to another inflection point. Not only can end users opt out of messages from brands they don’t want to hear from, but they have become numb to the “spam” they receive on a daily basis. Now, new age technologies have opened up a plethora of avenues for organizations to push messages out to end users, and it begs the question, what can be done to find even more information about your audience?Â
A new mode of engagement is needed to help supplement customer communication in the next generation, but how will this manifest? My money would be on community.Â
LBMA Vidcast: PreciseTarget, Pinterest, Amazon Kills Dash Button
On this week’s Location-Based Marketing Association podcast: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.
3 Things You Need to Know about Marketing on Reddit
Reddit refers to itself as the front page of the Internet. It’s a veritable goldmine for a marketer who knows how to leverage it. The trouble is, most don’t. They treat Reddit as no different from Facebook or Twitter. Here’s how to avoid making the same mistake.Â
Latest Posts
What SXSW Foot Traffic Data Means for Location & Event Marketers
Simpli.fi’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event.Â
Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Still Widely Dissatisfied with Mobile Shopping Experiences… Study of Digital Ad Prices Finds CPMs on a Steady Rise… Facebook Denies It Collects SMS and Call Data Without Permission…
Raise Report: Pilot, Airtable, AdStage Secure New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for RapidAPI, Chargebee, Made.com, and TheSkimm.
Openings and New Hires at Mono Solutions and Twitter
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Emerging Insider Communications and MoviePass.
LBMA Podcast: GroundTruth, General Motors, Zara, Ikea
On the show this week:Â Milestone Pages, GroudTruth, 180byTwo, Tesla’s drive-in, 7-Eleven facial rec., IKEA goes full TaskRabbit, GM launches peer-to-peer sharing, Zara tries AR on.
Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…
Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zuckerberg Breaks His Silence on the Controversy Surrounding Data Security… Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases… Amazon Customer Shopping Habits Divided by Age, With Some Surprises…
Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases
In surveying more than 4,000 global consumers, Episerver found that although nearly 40% own voice-assisted devices, 60% of those consumers never browse on them, and 66% never make purchases on them.
Will the ‘Sustained Outrage’ of One W. Virginia Newspaper Survive Auction Block’s Hammer?
The biggest heartbreaker is what happens to those families whose long-held newspapers were dedicated to publishing all the news without fear or favor. This is the story of one of those families, the Chiltons, and their paper, the Charleston (W.Va.) Gazette-Mail, which the Chiltons owned for 111 years.
Image Recognition and Smartphone Ubiquity Create Opportunities for CPGs in Emerging Markets
The combination of advancements in image recognition technology and a growing global network of smartphone owners is shaping up to be a powerful duo for data intelligence abroad for CPG brands.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem