5 Ad Automation Platforms for Agencies
Consumers are tightening their purse strings, but that doesn’t mean brands are pulling back on ad spending in 2022. While recession fears grow throughout the world, global brands like Coca-Cola, McDonald’s, and Unilever are going all in. According to a report by Analytic Partners, 60% of brands that increased media investment during the last recession saw ROI improvements.
With conventional wisdom around cutting paid ad spend at the first sign of a recession going out the window, the workload at top agencies has never been greater. In addition to building their own data technology platforms to power their media and creative businesses, agencies are increasingly coming to rely on advertising automation solutions to improve workflows across all media types, from planning and buying to tracking, accounting, and reconciliation.
As interest in advertising automation platforms continues to grow throughout the agency space, we’ve put together a list of five ad automation platforms that agencies can use right now.
5 Ad Automation Platforms for Agencies
Simpli.fi’s omnichannel solution was designed to improve operating efficiencies and overall organization for agencies and brands. The company’s workflow management software is used by agencies to help maximize return on investment on advertising spend across CTV, mobile, display, and other media types. It automates the tasks that people do on a day-to-day basis. Simpli.fi also turns unstructured data elements into factors that can be used to aid in decision making and budget allocations. For agencies that work with clients running CTV campaigns, in particular, Simpli.fi offers a number of tools to target audiences to get the best performance and then measure that performance in an accurate way.
SharpSpring is designed to be a partner to agencies, not a competitor. The company aims to help agencies add new customers and increase monthly billings through the strategic use of ad automation tools and an integrated CRM. The platform itself has most of the features agencies have come to expect, including smart email, ads, CRM, landing pages, and marketing analytics. With paid advertising, in particular, agencies can use SharpSpring’s tools to trigger automated actions based on ad engagement and view interactions based on the life of each lead. They can also use automation to build audiences and retarget web visitors for their clients.
Act-On is a veteran in the ad automation space, having launched way back in 2008. Today, Act-On works largely with agencies. The company’s scalable automation solution allows agency partners to manage their own client accounts from one Act-On interface. Agency automation features include targeting and advanced segmentation. Act-On also provides support in how to launch paid advertising campaigns that produce results, while still conserving client budgets.
Revealbot automates ad management routines, so agencies can service more clients and generate better results. The automations engine includes tools for optimizing and scaling ad campaigns, with pre-built automations and the ability for users to make custom metrics using external data. Account reps can do things like pause underperforming ads and scale high-performing ad sets automatically, which is especially useful for larger agencies juggling many clients. Agency reps can setup their Revealbot accounts to receive alerts about triggered actions via email or in Slack. Facebook Ads, Google Ads, Snapchat Ads, and TikTok Ads campaigns can all be managed with Revealbot’s automation tools.
tvScientific is a performance advertising platform built for connected advertising. The company leverages data to prove the actual value of TV advertising for its agency partners. It’s the first end-to-end CTV buying and attribution solution that combines the control of hands-on keyboard execution with advanced measurement and attribution. That means agencies can execute and measure return on investment on CTV campaigns for their clients and external partners. tvScientific’s proprietary CTV attribution process matches ad exposure directly to site visitations and outcomes through an integrated platform.