News and Analysis
These Location Intelligence Solutions Are Optimizing Last-Mile Delivery
Advanced location intelligence software combines artificial intelligence and street-level mapping data to help startups predict customer buying patterns and stage inventories in the right locations — e.g. ghost kitchens — using prediction algorithms and real-time sales metrics. Location intelligence software firms are also taking advantage of traffic data, weather information, and consumer behavioral data to help last-mile delivery companies streamline operations in today’s tough business environment.
Commentary
Capitalizing on the Big Game Buzz on a Shoestring Budget
Iconic moments in Super Bowl history like Oreo’s ‘Dunk in the Dark’ Tweet prove that ads are no longer the only path for creating noise. Smart businesses can capitalize on the game with strategic social content but should not over-rely on it. Instagram and Facebook are notorious for outages during big moments such as Thanksgiving Day in 2019. Twitter has also experienced its fair share of downtime, with outages across platforms lasting as long as 24 hours.
Instead of zeroing in exclusively on social channels, why not deliver a one-two punch by also serving up relevant content on your business’ blog and website? Here are a few tips to maximize content across marketing channels.
Turn Your Side Hustle into a Booming Startup
Finding success in a side hustle is exciting, and turning it into a profitable startup is even more so. You’ll hit a few roadblocks when starting out — everyone does! Figuring out where to target your audience and recognizing the appropriate time to hire help are crucial to overcoming them.
Though you may see burnout as an inevitable side effect to side hustling, it doesn’t have to be. Protect your energy and maintain perspective on the overarching goals you want to accomplish. It may require more than a typical nine-to-five, but entrepreneurs who remain digitally active and seek inspiration and support from their industry peers will find a rewarding career.
VR is the Next Commerce Frontier. Strap on Your Headset
An unfamiliar sight has emerged among the familiar photos of family gatherings posted to social media this holiday season: people wearing next-generation virtual reality devices. Between the turkey and pie courses, grandma strapped on a headset and jumped into a futuristic reality.
Thanks to rapidly evolving technology, lower prices, and the support of 5G networks, this uncommon sight may soon become a common experience. While just 11% of Americans reported owning VR technology in 2018, VR hardware and software sales are expected to skyrocket 587% to $5.5 billion by 2023, up from an estimated $800 million last year.
The move from tethered to standalone VR stands to change the way users connect with every aspect of the world — including e-commerce.
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Placed and Adobe Advertising Cloud Launch TV Attribution Partnership
Adobe Advertising Cloud and Placed, an online-to-offline attribution company, have launched a partnership that will measure whether linear television advertising drives in-store visits. Through the partnership, Adobe will provide the data used to place ads, which Placed then examines to connect ads to store visits.
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