News and Analysis
Gusbourne Wines Leverages Consent-Based ID to Expand Reach Across Cookieless Environments
Boutique English wines aren’t for everyone. For a purveyor like Gusbourne—a UK-based company known for its high-end sparkling wines—having access to targeted advertising solutions is paramount.
Retailers Build Internal Infrastructure to Optimize In-Store Advertising
Target, Kroger, Walmart, AT&T, and even the coffee giant Starbucks are all investing in audio out-of-home advertising as a way to direct traffic to existing kiosks inside brick-and-mortar stores. For Starbucks, which is ramping up to allow for mobile ordering at kiosks in more than 1,300 Target stores across the country, the investment in AOOH is especially pronounced.
Will Economic Concerns Derail Holiday Retail Sales?
According to a new holiday shopping report by Emodo Institute, financial concerns and economic uncertainties have replaced COVID-19 as the biggest factors influencing how consumers plan to shop during the 2022 holiday season.
Commentary
Local Advertising in the Time of Social Distancing
Many of us are facing a reality in which #QuarantineLife is the new normal — at least for the foreseeable future. Even with offices temporarily shutting their doors and the worldwide workforce moving to a remote-based culture, the tools provided by local social advertising can help businesses, perhaps especially those dealing with store closures, drive their goals forward.
Treat the Economic Symptoms of Coronavirus with Proactive Brand Management
In the midst of this uncertainty, your business’s online visibility probably isn’t top of mind—rightfully so.
Nevertheless, communication is key to your brand management strategy in times like these. It’s important to make your customers aware of any changes in your business operations. Below are three tactics you can use to bolster your brand management as the coronavirus sends shockwaves through the global economy.
Do Your Data Relationships Have a Real Future?
Brands and publishers seem to be getting the short end of the stick amid recent cookie and privacy regulation changes. In the absence of cookies, brands may feel undue pressure to go to walled gardens for scale. Meanwhile publishers will have to bet on first-party data collection and monetization, along with its inherent scalability challenges and slim view of the customer. What’s happening with our data relationships?
Latest Posts
Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows
How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday.
What Will AR Mean for Consumer Brands?
What’s driving AR today? And what does it mean for big consumer brands? Our lead analyst Mike Boland tackles these questions in this week’s Road Map column, which delves into the tech giants’ investments in AR and what they mean for the future of XR-driven brand advertising.
5 Big Takeaways from Black Friday 2018
As Cyber Monday gets underway, another Black Friday looms behind us. Below are the highlights of brick-and-mortar retail’s big day as we prepare for the windfall expected from its digital counterpart.
Google’s Backdoor Shift to a Social Network
Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.
LBMA Podcast: Standard Cognition, Amazon’s Holiday Catalogue
On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain.
5 Hot Retail Strategies in Play This Thanksgiving Weekend
Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.
Grocers Use AI, Voice Tech to Manage ‘Black Wednesday’ Crowds
Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through.
Heard on the Street, Episode 16: Holiday Shopping Roundtable
What are the latest tactics in localized marketing, and how do they map to retail strategies as we enter the holiday season? This was the topic we batted around in a Street Fight roundtable for the latest episode of the Heard on the Street podcast.
Anne Marie Stephen Joins Street Fight as President
Anne Marie Stephen, a veteran of tech and retail, is taking the helm at Street Fight, the premier media, research, and events company covering local marketing and technology. As president, Stephen will oversee Street Fight’s overall strategy, events, and budget as it pursues aggressive growth in 2019.
The Future of Advertising in an Autonomous Vehicle Landscape
When autonomous vehicles begin to replace traditional cars, the local business advertising market will shift alongside. But SMB advertising might not actually look dramatically different than it does today; instead, today’s location-based, personalized marketing will reach new customizable extremes.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem