News and Analysis
BOOM: The Designer and Basic Milkshake
Despite many consumers’ focus on healthy and lactose-free beverages, a new MULO (multi-location) trend is picking up steam (or should we say whipped cream?). Milkshakes first came on the scene in 1885, and were made with booze. Ironically, the boozy milkshake is now having a moment again! In 1922, Walgreens began serving milkshakes and the […]
Macy’s Goes From Malls to Micro-Mini Model
Are mega department stores like Macy’s becoming a thing of the past? Although big box multi-location (MULO) stores in some categories like home improvement and groceries still make sense, the mall-based department stores may be due for a reconfiguration. Macy’s just announced that it is opening 30 small format stores. Leveraging the timeless reputation (founded […]
ChatGPT and the New Era of Search: Personalized Advertising and Beyond
As OpenAI adds more features and capabilities to ChatGPT, its artificial intelligence program, the potential use cases for search, advertising and brand marketing are growing. ChatGPT has been making waves across multiple industries since its inception, however last week’s announcement that the program will now be able to search the internet on its own is […]
Commentary
LBMA: Talon and MadHive Link DOOH and OTT audiences
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
Latest Posts
Concrete Steps to Prepare for a Cookieless Future
The biggest change for digital marketers who’ve grown comfortable with cookies is realizing that the future may not be near as turnkey and automated as it is now. Executing campaigns without cookies will require more hands-on strategizing and monitoring of campaigns, and it will force marketers to be proactive when it comes to culling third-party data providers and ad-tech partners that rely too heavily on cookies for their data and analytics.
Leadferno Launches to Power the Front End of Five-Star Customer Experiences
When Aaron Weiche, CEO and co-founder of Leadferno, started his previous company GatherUp, the goal was to help businesses organize data on customer experiences and boost their reputations. Now, Weiche is onto his next venture, which aims to set up the communications infrastructure that will help businesses kick off those five-star customer experiences.
LBMA: Groupon and Booksy Partner on Salon Appointments
In this episode of Location Weekly, the Location-Based Marketing Association covers Groupon and Booksy partnering on salon appointments, the Nike Store in Seoul tying real-time data to DOOH, Kroger teaming with Kitchen United on ghost kitchens, and Bluedot pursuing gamification with real-world AR.
Why Audio Out-Of-Home Is Attracting Brand Marketers
“Between Covid-19 altering consumer buying behaviors and accelerating the growth of e-commerce, specifically in retail media, consumers have higher expectations than ever when it comes to customer experience,” Vibenomics CSO Paul Brenner says. “Implementing AOOH into retail media plans allows retailers to deliver a personalized, one-to-few shopping experience consumers now expect.”
How to Use Location-Based Marketing to Drive Conversions
On a very basic level, location-based marketing allows businesses to target consumers by monitoring their geographic location. In this article, we dive deeper into the technological aspects and achievements of location-based marketing. Keep reading for all the information those in the tech industry should know about location-based marketing.
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