News and Analysis
Do You Have One of the Most Stressful Jobs?
You may think that managing marketing, business operations, or technology gives you daily headaches. But there are other more stressful jobs. This new “Top 10” report is one that MULO (multi-location) retailers would probably not want to hear about. According to new data from the U.S. Department of Labor, front-line retail management ranks high as […]
Holiday Blur: Retail Merchandise Accelerates
As of this writing, the trees, menorahs, and tinsel are still in living rooms and consumers have barely finished recycling their wrapping boxes, washing dishes from their December feasts, and returning from family visits. The ball in Times Square hasn’t dropped. And yet, retail merchandise for upcoming holidays is already on the shelves at many […]
Ethan Chernofsky of Placer.ai on the Omnichannel Experience
One word we’ve seen non-stop in the MULO (multi-location) space over the past five years is OMNICHANNEL. Smartphones, the pandemic, and Amazon all accelerated this shopping style. The consumer not only decides which brands they like and what products they need (or want) but also how they want to buy them, pick them up, and […]
Commentary
Mobile Marketing Trends for 2022
Companies had to act quickly to respond to sudden changes within the mobile marketing ecosystem as user activity shifted and time spent online increased. If you are wondering what to expect in the mobile marketing ecosystem for 2022, this guide will help you set expectations and stay ahead of the curve. Here are three mobile marketing trends that must be on your radar in 2022.
Converting Scrollers into Shoppers: Why Social Commerce is Key for Holiday Retail Success
The use of social commerce is gaining momentum, and it presents a huge opportunity for retailers to establish meaningful connections with consumers. In fact, 93% of executives are already moving their e-commerce strategies to social media, and 79% expect to use social media to sell products and services over the next three years, according to data from the Harris Poll and Sprout Social.
Latest Posts
Wyng Partnership Enables Personalization with Zero-Party Data
The zero-party data platform Wyng has found a strategic partner to bring its real-time data connector to life. The company recently announced a deal with Qualtrics, an experience management firm, and the release of Wyng Connector for Qualtrics, a real-time data connector available in the Qualtrics XM Marketplace.
Expert Roundup on Personalization and Zero-Party Data
Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.
Does a Bipartisan Bill Threaten the Autonomy of Local Platforms?
The push to regulate big tech is not new. In fact, a bill similar to the American Innovation and Choice Online Act was introduced by the House of Representatives last year, only to be relegated to the legislative back burner. So far, no meaningful legislation has made its way into law, but each new effort in that direction reawakens the possibility that companies like Google will eventually need to modify their practices to remove bias towards themselves.
The Future of Data Privacy Laws and What it Means for Marketing
More than ever, marketers need to rely on engaging consumers with helpful information and helping customers achieve success. Modern consumers do not want to be inundated with troves of information to which they cannot relate. They want to come across information and products that are useful to them when and where they need them most.
Location-Based Marketing Association: 7Eleven Goes Touchless with Hologram Self-Checkouts
In this episode of Location Weekly, the Location-Based Marketing Association discusses Clubessential releasing an LBM suite for private clubs, Ireland’s Gamma launching AddressLink geo service, Shake Shack and DoorDash teaming up on a chicken sandwich dating site, and 7Eleven going touchless with hologram self-checkouts.
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