News and Analysis
Digital Advertisers Suit-Up for the Big Game
Is Super Bowl LVIII in Las Vegas REALLY almost here? Yep. On February 11th, teams (and the digital advertisers that leverage the game) will run onto the field and play to win. As we know, Super Bowl advertising has transformed from the early days of big 60-second TV spots to fully integrated campaigns that are […]
4 Bites of the CosMc’s Launch
Trade and consumer media was buzzing last week with news of the new brand launched by 68-year-old McDonald’s. This new beverage brand, CosMc’s, (that also serves a limited food menu) declares on its website: “At CosMc’s, you’ll find exactly what you need to take you to your happy place. And you’ll feel rejuvenated by more […]
Retail 2024: What’s Hot?
It’s that time of year. The predictions for the next 365 days have started popping up throughout business and consumer media. But what about retail? We’ve seen some major retailers file for bankruptcy this year. Many of them have been covered in the BOOM & BUST series in Street Fight and we’ll continue to analyze these […]
Commentary
LBMA: Supermarket Uses In-Store Data to Drive Programmatic DOOH Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in a mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with a Mall of America pilot.
Is Shopify Plus Worth It? Here’s What You Need to Know
So, what version of Shopify do you really need? Shopify Plus is the top-tier option and the priciest, but it offers exclusive features and capabilities designed to skyrocket growth and sales. Learn more about what Shopify Plus has to offer and see if it’s the best choice for your business.
Latest Posts
Online Reviews and the Problem of Authenticity
Recent developments from the FTC mark a significant moment in the history of online review management. Practices such as review gating have been relatively widespread in the industry for years, despite warnings such as this Help Center update published by Google in 2018: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”Â
Advertisers Adopt Cross-Channel Strategies for Super Bowl LVI
As major brands put the finishing touches on their Super Bowl LVI strategies, they’re discovering that the biggest plays on game day are happening outside the confines of traditional 30-second spots. Sports fans are increasingly watching live sports on two or more screens at a time, simultaneously engaging with brands and posting on social media while games are going on.
Habu on the Opportunities and Challenges of Data Clean Rooms
Clean rooms are having a moment, but they are not a magic bullet for privacy compliance. Just because a customer or user willfully hands over data does not mean the data can be shared with third parties. I checked in with David Danziger, SVP of partnerships at Habu, to explore the opportunities and challenges of data clean rooms.
How Data Provides a Two-Way Story to Drive Performance
Data creates a two-way story with customers. In this exchange, you deliver value to customers and they, in turn, give you important information about who they are and how they feel. Within customer experience management, this value exchange allows you to heighten the experience. It is the quality of the data and what you do with it that matters most for performance.
Street Fight’s February Theme: Personalization and Data Parties
The martech industry has been having an intense conversation over what level of personalization is appropriate, effective, and feasible and how companies should collect data to drive that customization. This month, Street Fight will focus its coverage and opinion columns on personalization and the various kinds of customer data as determined by degrees of proximity to the consumer.
Location-Based Marketing Association: Google’s Location Tracking Lawsuit
In this episode of Location Weekly, the Location-Based Marketing Association discusses Google getting sued over deceptive location tracking, Apple going head to head with Square by making iPhone payment terminals, SavageXFenty rolling out AR-powered FIT:MATCH tech in-store, and Placewise partnering with Bambuser to bring physical malls to customers via livestream.
Advanced Contextual Launches Contextual Targeting Enhanced by Advertiser KPIs
The contextual advertising company Advanced Contextual is announcing this morning exclusively via Street Fight that it has launched a new product, Advanced Extension, that will bring together topic-based contextual ad targeting and advertisers’ first-party customer data to drive more sophisticated privacy-safe targeting.
Partnership Marketing is Set to Diversify and Go Global
This year, expect the partnership marketing industry to grow, become more sophisticated, and require more personnel and expertise. Brands will experiment with different payment models, diversify their mix of influencers and affiliates, and test the waters for global expansion. Not unsurprisingly, technology will play a significant role.
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