News and Analysis
Life Beyond the Storefront: Breakthrough Branding
What constitutes a brand these days? Some MULO (multi-location) brands are known for their shopping bags. We often see Ikea bags in use for moving or other heavy lifting. The iconic blue carry-alls are even available on Amazon. The concept of “bag as brand” has been around for a while. Grocery chain Fairway used to […]
Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals
Chatmeter, a leader in reputation management and multi-location intelligence, unveiled Pulse AI: Signals, a tool that leverages AI to provide real-time, actionable insights from customer commentary. This recently released solution marks a shift in how multi-location businesses can approach reputation management, setting new standards. Real-Time Insights for Multi-Location Businesses Traditionally, multi-location brands relied on keyword-matching […]
Pinstripes Goes Public
Eatertainment (the combination of dining and entertainment) is ringing the consumer bell these days, as multi-location (MULO) brand Pinstripes became a publicly-traded company under the ticker symbol PNST. The business deal with Banyan Acquisition Corporation (which changed its name to Pinstripes Holdings. will allow Pinstripes to expand to more locations. The brand currently has 14 […]
Commentary
LBMA: Heineken Tackles Supply Chain Crisis
In this episode of Location Weekly, the Location-Based Marketing Association covers Hyatt rolling out room keys via Apple Wallet, the New York Mets launching facial ticketing at Citi Field, Foodtown Supermarkets completing a successful pilot with Allegiance Retail Services, and Heineken getting into the Christmas spirit to solve supply chain woes.
Latest Posts
How Brands Can Adjust Marketing to Reassure Customers amid Inflation
J. Walker Smith, Chief Knowledge Officer, North America, at the data analytics and brand consulting company Kantar, checked in with Street Fight to share original research on customer attitudes toward inflation and discuss how marketers can shift practices to best address this challenge.
Location-Based Marketing Association: Google Displays Nearby Cars for Sale in Search
In this episode of Location Weekly, the Location-Based Marketing Association discusses DoorDash launching a gas rewards program to offset high prices, SES-Imagotag and UNICEF using electronic shelf labels to drive donations for Ukraine, GroundTruth and Flowcode partnering on QR codes in TV, and Google displaying nearby cars for sale in search.
Long Pandemic and Local Commerce: Expert Roundup
Street Fight’s core focus is localized commerce and marketing: how brick-and-mortar businesses use technology to connect with customers. This month, we’re covering the continued impact of the pandemic on that space. To that end, three martech and retail tech leaders from VDX.tv, CatapultX, and VAI expound on the pandemic and local commerce in this expert roundup.
Simpli.fi’s Political Ad Tool Mixes Data Sets for Improved Match Rates
While politicians and PACs compete for contributions, agencies are working behind the scenes to help their clients’ ad dollars go further. A political advertising tool recently unveiled by Simpli.fi claims to do just that, mixing address lists from data providers and first-party databases to increase match rates.
The Future of Personalization Requires Direct Engagement with Consumers
We can probably all agree that to attempt personalization and get it wrong is worse than not doing it at all. No one wants to invest significant money into data collection to not see the ROI, and consumers don’t want to see irrelevant messaging from brands. So, how can marketers effectively personalize their communications and understand the human they are trying to reach behind the screen?
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation