News and Analysis
MULO Brands With Soul December Pick: Hummingbirds
Our previous Brands With Soul have all been retail, restaurant, service, and CPG brands with multiple locations (MULO) and millions of dollars to spend on rewarding their teams and giving to charities. But soul isn’t just for those brands. In fact, starting a business that serves MULO brands can be in the hands of an […]
‘Tis the Season of Predictions: The Rise of Data Networks, According to Perion
We’re at that time of year again. We’re not just talking about holiday spending. It’s the season where industry experts have future thinking dancing in their heads like sugarplums. Daniel Aks, President of Undertone by Perion, predicts the rise of first-party data networks across financial and transportation sectors. He anticipates major ad tech mergers and […]
How Will You Advertise in 2025? Here’s What 3 Industry Leaders Predict
As part of our 2025 predictions series, we reached out to three companies that specialize in new (and refined conventional) ways to advertise to consumers. They are all relevant to MULO (multi-location) brands, along with targeted creator marketing, retail media, and other new (and old) forms of marketing. As streaming media becomes a more significant […]
Commentary
Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes
In this week’s Streets Ahead update, SOCi looks at recent changes in AI Overviews as well as the conclusion of Google’s August Core Update. AI Overviews Now Better Reflecting Google Organic Search Results The News Recent research by Mark Traphagen and seoClarity shows that AI Overviews (AIOs) are now closely mirroring Google’s organic search results. After […]
Streets Ahead: FTC Reviews Ruling and Google Core Update
In this week’s Streets Ahead update, SOCi looks at the FTC’s new ruling on reviews and the Google august core update. FTC Launches New Rule to Combat Misleading Reviews and Ratings The News Fake reviews have been a longstanding issue in the digital marketplace, misleading consumers and harming reputable businesses. In response, after over a […]
Brand Marketing: Focus on Outcomes and Cut Through the AI Hype
Google’s decision to call off its deprecation of the third-party cookie may seem like a reprieve for many brand marketers. But the truth is, regardless of this move, the digital landscape is increasingly privacy-centric. As users take control of their data-privacy, brand marketers have two options: spend more or spend smarter. AI can deliver the […]
Latest Posts
Brand Building or Performance Marketing? Why Multi-Location Brands Must Invest in Both
Brands have long grappled with the decision of how to allocate marketing dollars across brand building and performance marketing. Building sustainable brand awareness and a strong reputation requires a long-term investment with tough-to-measure results. Performance marketing delivers more immediate local leads and sales. It’s easy to see why many brands overinvest in performance marketing at […]
Content Creators are Upping Their Game
When we hear “content creators” and “influencers” we may think primarily about people unboxing new products, waxing poetic about their cosmetics, sharing branded recipes, or merely dancing on TikTok. Many of these people are “citizen marketers” who promote products for a paycheck. However, another group of content creators focuses on developing more in-depth content that […]
Holidays 2024 Installment 1: Megan Harbold Predicts the Spending Future
We recently announced that because the holidays are a huge and complex spending season for MULO (multi-location) brands we are reaching out to industry leaders for their predictions about holidays 2024. Our first perspective is from a company with a broad and deep understanding of spending data and today’s marketing strategies and tactics. Skai VP […]
Multi-family Housing: The Brand Experience Part 1
We met Jennifer Carter, VP of Marketing of the Multifamily Media Network, at the Blueprint conference, where commercial and residential real estate businesses shared their perspectives about the multi-family industry’s future and the marketing and technologies behind it. As we spoke with Carter, we realized that multi-family homes (e.g., apartment complexes, condos, co-ops, and mixed-used […]
Why Purpose-Built Marketplaces Matter for Marketers
Today’s digital landscape is brimming with buzzwords like “full-funnel campaigns,” “omnichannel,” “data-driven,” “personalization,” and more. These concepts promote the idea that marketers can achieve all their goals with a single, unified approach. However, while these ideas sound appealing, the reality is that one-size-fits-all solutions often fall short, especially when it comes to achieving distinct objectives […]
Wings, Breasts, and Betting: The Evolution of the Sports Bar
Technology is having an impact on ALL types of MULO (multi-location) businesses. With football season upon us, thousands of people are flocking to the ubiquitous sports bar to watch their favorite teams, interact with fellow fans, drink beer, spiked seltzer, and Bloody Marys (in the case of early games), and cheer and boo (all while posting on […]
Streets Ahead: Facebook Local Tab, DOJ Weighs Google Breakup
In this week’s Streets Ahead update, SOCi looks at Facebook’s new local tab as well as the DOJ recent recommendations that may lead to the breakup of Google. Facebook Unveils Local Tab in Youth-Focused App Redesign The News Facebook has introduced a major app redesign, described by Social Media Today as a “youth-focused refresh.” This update […]
Shots & Snacks: New Placer.ai Study Reveals How Health Clinics Help Grocers
The concept of stores within stores is nothing new. Sephora has a deal with Kohls. Athleisure stores now often feature workout classes. And Tommy Bahama is both a retailer and an island bar and restaurant. Now, a new study by Placer.ai reveals that placing health clinics within a grocers store can significantly impact traffic and […]
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
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