News and Analysis
Food, Franchises, and Frank Talk with Dan Bejmuk
Dan Bejmuk is among the 30+ thought leaders who will be joining us on stage at Street Fight LIVE 2025. His professional (and personal) passions include MULO (multi-location) food brands. We sat down with him to learn a little more about the path that led to his current role at Dreambox (an agency). What brought […]
Rocking “The Experience” and Outer Space With Erick Weiss
We have more than 30 exceptional speakers lined up to give you a day of inspiration, insights, and some surprises at Street Fight LIVE 2025. In advance, please get to know some of those outstanding thought leaders. One of our sessions will focus on the experience and how MULO (multi-location) businesses within all industries are […]
Jessica Wiederhorn Proves That Soul & Profit Can Co-exist at Fat Brands
In advance of Street Fight LIVE 2025, we’d like you to “meet” some of the 30+ thought leaders taking the stage on September 30th. Street Fight publishes a regular column called “Brands With Soul,” and we’re now bringing it to life with Jessica Wiederhorn, President and Founding Board Member of the Fat Brands Foundation. What is […]
Commentary
Streets Ahead: Google Social Posts, Local Pack & AIO Results
In this week’s Streets Ahead update, SOCi discuss Google expanding social posts visibility in local search results and a new study that finds a correlation between local pack and AI Overview results. Google Now Showcasing Social Posts More Prominently in Mobile Search The News If you haven’t already added your social media URLs to your […]
What are You Doing on September 30th?
As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]
Setting the Record Straight on Curation
Curation is dominating conversations in the advertising world right now, and while it is not an entirely new concept, it still comes with misperceptions and confusion. Our industry’s desire to succinctly define curation, assign responsibility for it, and spell out guidelines and best practices is understandable—yet also challenging. But curation is more than a buzzword […]
Latest Posts
Streets Ahead: Google’s AI Mode and New Full-Width Knowledge Panels
In this week’s Streets Ahead update, SOCi discusses Google CEO, Sundar Pichai’s comments on AI Mode & the future of Google Search as well as the Knowledge Panel /Business Profile redesign. The Future of Google Search – AI Mode The News In a wide-ranging conversation on the Lex Fridman Podcast, Alphabet CEO Sundar Pichai explored […]
Broadsign Makes Advances in DOOH Buying
Broadsign wanted to cut lengthy buying cycles in DOOH (digital out-of-home), and now it can with the launch of a new product called Broadsign In-Advance. Its first customer is now WPP Media in the Netherlands, which tested the new capability to secure DOOH ads across the Netherlands via OutMoove. The technology enables media buyers to […]
BOOM: MULO Health & Wellness
Despite Weight Watcher’s recent bankruptcy, the MULO (multi-location) health and wellness ecosystem—and the consumers who spend there—is booming. Weight Watchers jumped on the weight loss drug bandwagon, but it may have been too late for the iconic brand, founded in 1963. So, other than looking for miracle injections, where else are today’s consumers going to […]
MULO Hotel Brands Go Glamping
We recently wrote about how many multi-location (MULO) hospitality brands are getting into the extended-stay space to meet the needs of business travelers, digital nomads, and other transient professionals. Not only major hotel brands providing these creature comforts but they are also putting guests closer to real creatures with their entrance into the glamping (upscale […]
Crafting a New Future: Michael’s Buys Joann Brands
When MULO (multi-location) fabric and crafts store JOANN declared bankruptcy and closed stores, crafters were up in arms. They took to social media, fretting about where they would buy their favorite handcraft supplies. Michael’s just purchased the failed brand’s 600 products across multiple categories, including fabric, quilting and sewing supplies, sewing machines, and yarn. Those crafters […]
dataplor Secures $20.5M Series B to Expand Global Location Intelligence
In another milestone for the rapidly evolving location intelligence sector, dataplor has announced a $20.5 million Series B funding round led by F-Prime, with participation from Spark Capital, FFVC, Acronym Venture Capital, Two Lanterns, APA Ventures, dara5, and Alumni Ventures. The investment marks a pivotal moment for the Manhattan Beach-based company as it accelerates the […]
Innovid Report: CTV Ad Spend Should Be Higher
Ad spending in CTV is not near what it should be given its potential and sophisticated targeting, reach, and ad formats, according to a report by Innovid, which recently released its 2025 CTV Advertising Insights Report. Citing data from eMarketer, the Innovid report noted that while eyeballs and time spent on streaming content among viewers […]
95% of Your Customers Do This with AI and Humans, According to SOCi
“AI Suggests, Humans Decide!” That’s the bold statement that emerged from the SOCi 2025 Consumer Behavior Index (CBI). The company warns Brands to “embrace” human validation or get left behind. The study validated the importance of TikTok, Instagram, and real human experiences to determine spending choices. Although 19% of consumers are using AI tools themselves […]
Perion Acquires AI Platform Greenbids
When Perion Network Ltd., wanted to take the next step in expanding its offering and fueling potential growth, it decided to acquire Greenbids, an AI platform that can optimize campaigns at scale inside walled gardens such as YouTube, Facebook and Instagram, and leading DSPs such as Google DV360 and The Trade Desk. The transaction terms […]
The MULO Dozen: May in Review
Perhaps the biggest news of May is the announcement of some of our amazing and visionary speakers for Street Fight LIVE 2025. However, we’re biased. That said, you won’t find this much diverse and forward-thinking insight anywhere else this fall. The lines have blurred between digital and conventional media, marketers, influencers, and retail, restaurant, and […]
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