The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. More than ever, live sports advertising needs to reflect a community-driven mindset. As a result of the unique way in which […]
When a $7 Million Super Bowl Ad Isn’t Enough
The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. More than ever, live sports advertising needs to reflect a community-driven mindset. As a result of the unique way in which […]