News and Analysis
The MULO Dozen: December in Review
What a year we had! MULO (multi-location) retailers, restaurants, and service businesses have BOOMed and BUSTed, the C-suites have seen many changes, and consumers continue to shop, research, and spend both in-store and online. They are compelled to find places and products via local search, as well as by social media pundits, retail ad networks, […]
Later Acquires Mavely for $250M. The Creator Economy is Here to Stay!
Later announced today the acquisition of Mavely for $250M, creating a creator powerhouse. Later is an enterprise-level influencer marketing and social media management software platform. Mavely is an app for the “everyday influencer” who earns commissions on sales. Later’s AI predictive analytics will now leverage first-party performance data from Mavely’s network of more than 120,000 creators […]
The New Creator (and the Brand Creator Behind Them)
Joseph Perello, founder and CEO of Props, created his company to provide content for MULO (multi-location) and other brands that need credible ways to reach consumers. Many brands have invested in mass influencer or creator marketing, which may drive eyeballs and social media traffic but doesn’t always lead to sales. The words “performance-driven” on Props’ […]
Commentary
Streets Ahead: Facebook Local Tab, DOJ Weighs Google Breakup
In this week’s Streets Ahead update, SOCi looks at Facebook’s new local tab as well as the DOJ recent recommendations that may lead to the breakup of Google. Facebook Unveils Local Tab in Youth-Focused App Redesign The News Facebook has introduced a major app redesign, described by Social Media Today as a “youth-focused refresh.” This update […]
Streets Ahead: Yelp 2024 State of Services, Google Review Policy
In this week’s Streets Ahead update, SOCi looks at Yelp’s 2024 State of Services report as well as the conclusion of Google’s new efforts to tackle fake reviews. Yelp Publishes 2024 State of Services Report The News Yelp’s annual report on the state of services indicates that the home services industry is set to break new […]
Intent, Context and Attention: 3 Signals Helping Brands See in the Dark
After Google’s cookie drama, you’d be forgiven for feeling like the lights have been switched off. But when discussing what’s next, there’s yet another major topic largely and mysteriously absent – the consumer. How does the public feel about the intent of people-based tracking and profiling online? And how will that help or hinder our […]
Latest Posts
Just-published Skai Study Reveals Ad Spend Trends
MULO (multi-location) brands have more advertising options than ever before. As the year ends, last-minute decision-making regarding which outlets will deliver the best results challenges valuable marketing budgets. Skai (an omnichannel ad platform specializing in walled garden media) just published its third quarter 2024 Digital Marketing Quarterly Trends Report. Street Fight is among the first media […]
MULO Brands With Soul October Pick: Ben & Jerry’s
Many MULO (multi-location) brands avoid social or political causes for fear of backlash or polarization of their consumer base. But, for one company, activism has been part of its culture since its launch — Ben & Jerry’s. The brand now has about 500 brick-and-mortar locations worldwide, but its products are distributed throughout retail and C-store channels […]
New Study by Washie Reveals Why Your Bathroom Matters
When discussing MULO (multi-location) brands, we focus on their inventory, menu, drive-thru, and talent. But you don’t always hear much about the paper towel dispenser or the toilet plunger in the bathroom —until Washie. If a consumer walks out of a bathroom talking about the appearance or smell of a restroom at a restaurant, retailer, […]
Enhancing Fan Experience with Advanced Technology
In today’s data-driven world, sports franchises are not just competing on the field, but also in the realm of fan engagement. Navigating the complexities of fan data—spanning ticket sales, merchandise purchases, digital experiences, and season ticket holder interactions—has become a crucial challenge for teams aiming to understand their audience on a deeper level. It’s no […]
Building Blocks of a Multi-location Marketing Campaign
In today’s increasingly competitive digital marketplace, multi-location brands face unique challenges formulating their geographically driven marketing strategies. From maintaining brand consistency to tailoring efforts for local markets, businesses with multiple locations must walk a fine line between brand consistency and local relevance. With the right approach, brands can address these challenges effectively and build campaigns […]
Seedtag Is Ready for Contextual Advertising’s Renaissance
Brian Danzis is a busy bee. In addition to running Seedtag as President, North America, he’s been on the speaking circuit. Most recently he was at Advertising Week in New York in October, speaking on a panel about CTV and retail media. In September, Danzis appeared at the Cynopsis Big TV Summit on a panel […]
Multi-Family Housing: The Brand Experience Part 2
These days, MULO (multi-location) brands are not just restaurants, retailers, and service businesses. As society’s housing and work needs evolve, apartment complexes, residential property managers, and live/work landlords are also building brands. The first part of this series dealt with the unique challenges of MULO real estate brands. We also spoke to Lia Nichole Smith, […]
Streets Ahead: Google’s AI Driven Search, Apple Business Connect
In this week’s Streets Ahead update, we discuss Google’s new AI-driven search features and updates to Apple Business Connect that expand business presence to the Apple ecosystem. Google Introduces New Search Features The News Google is introducing AI-driven enhancements to its search features, focusing on providing diverse and intuitive ways for users to interact with […]
Physical Books Are a Hit with Digital Natives
For all the handwringing about how social media is chipping away at our mental health, digital social platforms are driving at least one type of analog media: physical books. As in the kind, where you flip actual pages by lamp light. No scrolling. No clicking. Just honest-to-God printed words on paper. And the delicious irony […]
Who Says Chickens Can’t Fly? Raising Cane’s is Soaring (BOOM)
Why did the chicken cross the road to Cancun? To meet with Raising Cane’s 3,000 team members to present the plan for the future! Raising Cane’s is a multi-billion-dollar brand with over 800 locations. Founded in 1996, the company’s sales have been on the upswing. The brand gathered its team in Mexico to present its […]
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