News and Analysis
Innovid Offers Reliable Measurement for Live Content
As live content continues its migration to streaming, marketers are demanding the same trust and precision they expect from traditional broadcast. Innovid, the independent software platform specializing in ad creation, delivery, measurement, and optimization, is stepping up to meet that challenge. The company recently unveiled its Live Content Certification Program, an initiative designed to ensure […]
OOH Advertising Hits $2.13B in Q3 Revenue
The advertisers that helped push record-high revenues in the OOH channel in Q3 include digital-first brands such as Apple, Amazon, Netflix, Uber, HBO, FX, and Paramount+. At $2.13B in Q3 revenues, OOH advertising delivered its strongest third quarter on record, according to new data from the Out of Home Advertising Association of America (OAAA). Year-to-date […]
Guideline Unveils Customizable AI Dashboards, Elevating Advertising Data Analysis
Guideline has introduced a major enhancement to its AI-driven analytics platform, unveiling Customizable AI Agent Dashboards that convert conversational insights into structured, persistent workspaces. The launch marks a meaningful evolution in AI-powered media analytics, enabling teams to move from natural-language queries to continuous analysis supported by Guideline’s more than $170 billion in verified annual ad-investment […]
Commentary
Streets Ahead: Google AI Mode , OpenAI & Commerce, TikTok
In this week’s Streets Ahead update, SOCi discusses Google expanding AI Mode from search to transactions, OpenAI pushing into commerce and clarity around TikTok in the U.S. Google Expands AI Mode from Search to Transactions The News Google is extending the capabilities of its AI Mode with two experimental features designed to push conversational search […]
Beyond Search: AI Visibility the New Growth Lever for MULO Brands
For years, agencies have measured local search success with a simple formula: check Google Maps and Search rankings, optimize, repeat. However, the rise of AI-driven search experiences, including Google’s AI Overviews and AI Mode, Gemini, and of course standalone tools like ChatGPT, has fractured what “local visibility” means, with AI visibility creating both a challenge and […]
Beyond Likes: Win Hearts with Emotional Marketing
I’ve been in the marketing game for a while, and if there’s one thing I’ve learned, it’s that data is king. We track clicks, opens, conversions, and a million other metrics. But what if the most important metric isn’t something you can easily count? What if the result of emotional marketing is a feeling? We’re […]
Latest Posts
Jessica Wiederhorn Proves That Soul & Profit Can Co-exist at Fat Brands
In advance of Street Fight LIVE 2025, we’d like you to “meet” some of the 30+ thought leaders taking the stage on September 30th. Street Fight publishes a regular column called “Brands With Soul,” and we’re now bringing it to life with Jessica Wiederhorn, President and Founding Board Member of the Fat Brands Foundation. What is […]
Scoring AI & Advertising Points with Aaron Goldman
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Today, we speak with Aaron Goldman, advertising guru and Chief Marketing Officer of Mediaocean. How did you first get […]
Monica Feid Talks Franchise Marketing
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Once such speaker is Monica Feid of agency, Thunderly. Monica Feid is COO & Co-Founder of Thunderly Marketing, a […]
Scaling the Mountain of Brand Reputation Management With Brynn Gibbs
“Meet” another one of our outstanding 30+ thought leaders taking the stage at Street Fight LIVE 2025. We want to give you a glimpse into the marketing and business insights of each of them before you join us in LA. Brynn Gibbs is the Founder & CEO of Consumer Fusion, a company that helps MULO […]
Two “Top Chefs” of PR Offer the Recipe for Success
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Lori Ruggiero is Managing Partner & EVP of 5WPR and Gabriella Velez is also an EVP at 5WPR. They […]
LG Ad Solutions Study Confirms CTV’s Audience Edge
Streaming continues to reshape television, but a new report underscores just how central personalization has become to its evolution. LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), has released its 2025 Inclusive Screen Report, which explores the TV viewing habits and advertising preferences of diverse U.S. audiences, including Black, Hispanic, […]
Shane Lukas Helps Solve “The People Problem”
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Such as Shane Lukas of A Great Idea. Meet Shane Lukas, who will be on stage discussing how […]
Why TV Remains the Heartbeat of Local Connection
In today’s increasingly digital world, fostering a sense of community can be challenging. Yet it’s not impossible. New research from Tenetic and CivicScience reveals that TV is the best medium at making people feel connected to their local communities–twice as effective as streaming content, twice as effective as digital video, and nearly three times better […]
Michael Farmer: Mad Men are Now Mad Robots
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Michael Farmer has had a long and rich career in the advertising industry and is the author of “Madison […]
The MULO Dozen: August Brands in Review
BOOMs, BUSTs, and C-Suite leadership changes don’t cool off during the summer months. Our wrap-up of hot August topics proves that out! However, the hottest part of the Summer of 2025 is the big reveal of our impressive speaker lineup for Street Fight LIVE 2025, just a few short weeks away! Bravo! Italian Kitchen and […]
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“Why Aren’t We in ChatGPT?”: The New Question Agencies Must Answer