News and Analysis
“Coupon Clippers” are Now “Coupon Clickers and Viewers”
The concept of discount coupons for grocery items originated in the 1800’s. After all, who doesn’t want a deal? But we’ve come a long way from paper envelopes filled with individual pieces of paper. Although local “circulars” still fill our mailboxes, automation and precise consumer targeting have taken the concept to a whole new level. […]
Big MULO Moments: Amazon Day 2024 Recap & Insights
Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]
Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report
A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]
Commentary
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Social data, or social audience insights, make a cookieless world a lot less ominous by providing a more transparent way for marketers to connect with their audiences. Here are three key differences between third-party cookies and social audience insights.
Don’t Fall for the Cookieless Trap
In the quest for future-proof advertising, effective and privacy-safe solutions should be the end goals. What we’ve stumbled upon, though, is chasing the need to declare a product or technique “cookieless,” as if that distinction alone will solve marketers’ issues going forward.
4 Things Publishers Need to Do to Grow their Audience Data
Creating scalable audience solutions is proving to be difficult even for the largest publishers and very hard for anyone beyond that. Missed monetization opportunities could be a deathblow to publishers, and seeing that more than half are unable — or unprepared — to scale their audience solutions is cause for concern.
Latest Posts
Retailers Tackle Excess Inventory with Demand Planning Tools
The scramble to move excess summer inventory ahead of the holiday shopping season is forcing retailers to take a second look at new technology designed to help companies determine how much to discount or raise pricing to maximize profitability. At o9 Solutions, an enterprise AI software platform provider, retail clients are increasingly seeking out demand planning tools to help with demand sensing and inventory visibility.
What Retailers Can Learn from Spotify and Netflix
Peter Messana, CEO of Searchspring, believes retailers have a lot to learn from their counterparts in entertainment. And, he argues, consumers already expect the same level of convenience in retail.
Meta Introduces “Third Screen” to Brand Marketers at Place 2022
Everyone’s talking about the metaverse. What does it really mean, and what impact will the metaverse have on local commerce over the next decade?
5 Digital Asset Management Tools for Multi-Location Brands
For multi-location brands with hundreds of store locations controlled by individual managers, digital asset management is about reducing risk.
The New Face of Local Businesses: A Conversation with Yelp
In the local media and commerce sectors, we continue to see rapid product evolution as well as maturation in the companies that deliver those products. But as that unfolds, we’re also tracking another evolution: that of local businesses themselves. How are they advancing in terms of marketing and operational software adoption?
Brands Test Both Luxury and Accessible Metaverse Marketing Campaigns
Luxury fashion brands like Gucci and sports retailers like Nike are selling digital versions of popular real-world products for thousands of dollars in the metaverse, and the fast-fashion retailer Forever 21 is selling products in Roblox that cost less than $1 each. The high/low approach is just one of many being tested by big name brands.
DTC Fashion Brands Dive into the Physical World
How are DTC brands moving into the physical world, and what is their online-to-offline marketing strategy like? Calla Murphy, VP of digital strategy and integrated marketing at the marketing agency Belardi Wong, checked in with Street Fight to answer those questions.
What Every Marketing Team Needs to Thrive in 2022
The economic headwinds businesses face today make it even more important for marketing teams to work smarter in order to drive growth. Businesses should be stepping up their local marketing efforts and running more hyperlocal campaigns if they want to continue to grow through the second half of the year and the first half of 2023.
New Hires at Connatix, Semcasting, and AnalyticsIQ
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Connatix, Semcasting, and AnalyticsIQ.
Gusbourne Wines Leverages Consent-Based ID to Expand Reach Across Cookieless Environments
Boutique English wines aren’t for everyone. For a purveyor like Gusbourne—a UK-based company known for its high-end sparkling wines—having access to targeted advertising solutions is paramount.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem