New Hires at Connatix, Semcasting, and AnalyticsIQ

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Connatix, Semcasting, and AnalyticsIQ.

Connatix Announces CFO

Connatix, a video technology company for premium publishers and advertisers, announced industry veteran Joseph Pergola as its first-ever Chief Financial Officer, furthering the company’s expansion.

Pergola joins the Connatix team with 20 years of business and financial leadership, most recently serving as CFO for the digital ad company Integral Ad Science.

Semcasting Appoints Sales VP

Semcasting, an identity management and audience targeting company, appointed Christy Ercolino West Coast VP of Sales. Ercolino joins Semcasting as it expands its team to support the growing demand for cookie-free identity solutions.

Based in San Francisco, Ercolino will work closely with agencies and brands on the west coast to address their pain points with both Semcasting’s managed services and its self-serve platform.

AnalyticsIQ Welcomes Chief Strategy Officer

Kevin Dean, a data industry veteran with over 30 years of experience, has joined AnalyticsIQ as Chief Strategy Officer. As a part of the AnalyticsIQ team, Dean is expected to accelerate growth and oversee operations, strategic partnership, and M&A. 

Previously, Dean served as Chief Operating Officer at Infutor, which was acquired for $225M by Verisk, earlier this year. He also held leadership roles at Experian and Equifax.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]