How Consumers Are Rewriting the Rules for Brand Accountability Street Fight

Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability

Share this:

Today, consumer voices can be magnified across channels with the click of a button. The power of the consumer is undergoing a seismic shift, providing both opportunities and challenges to  businesses around the world as they rewrite the “rules” of brand accountability. Traditional online review sites are no longer the only medium to share opinions. […]