News and Analysis
Freshpet Sells Food with a Side of CRM
Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture. A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]
5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating
The most successful MULO (multi-location) retail and food brands are often those that know their core customers and are continuously innovating to meet their needs. However, the winners usually stay on top of (and ahead of) consumer trends and develop products, offers, and services that meet the needs of new segments without losing brand fans. […]
The MULO Dozen: May Brands in Review
The biggest news for the month of May is the announcement of the return of Street Fight LIVE! More than a decade ago, it’s original founders created this highly interactive leadership event as the place to be for brands, agencies, and technology providers. They knew that the screen (large and small) would be the gateway to […]
Latest Posts
Maximizing Brand Growth via OOH amid a Downturn
The channel as a whole has evolved from the last time the country went through a recession in 2008, opening up many more opportunities for brands looking to remain front and center for consumers during economic turmoil. Here are five strategic ways to maximize brand growth via OOH during a recession.
Branded Apps Are Connecting with Local Consumers
We’ve solidly entered the era of the branded app as the central platform for successful local loyalty programs. Branded apps, because they encourage and reward repeat business, can be seen as the central hub of a successful localized marketing strategy for many multi-location brands, especially in certain verticals where repeat business is relatively easy to win.
Biometric Authentication in Retail: What the Future Holds
Google’s recent decision to offer biometric authentication to Chrome users is just the beginning. In both the online and offline space, more companies — including multi-location retailers — have begun using biometric authentication in payments as a way to cut down on credit card fraud and chargebacks.
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Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust