News and Analysis
Constructing the Enterprise Priority List for Local Search
“I think some local managers in corporations are getting pushback as to why their local traffic is falling, and if it is why should they maintain local pages? What is hard to explain is that those pages DO feed Google,” Mike Blumenthal tells David Mihm. “But these locations need to be not just well structured, but easily found and crawled by Google, not hidden behind some opaque code.”
Street Fight Rolls Out Analyst Hours with Local Merchant Report
The report—a key franchise for us—has regularly served as a guidepost for vendors seeking to expand their reach into this market. What’s been missing? A way to tie the data directly to a vendor’s business. So for the first time, we’re offering time with the report’s author, Street Fight director of research, David Card, to discuss the report’s findings directly.
Street Fight Daily: Twitter Launches 24/7 News Service with Bloomberg, Uber Boosts Data Privacy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter to Launch 24/7 News Streaming Service with Bloomberg… Uber Beefs Up Privacy Controls Amid Data Use Controversy… Now That It Knows Who’s Talking, Google Home Might Reach Its Potential…
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GoLocal Takes on Traditional News in R.I.
In an afternoon presentation during the second day of the Street Fight Summit on Wednesday in New York, GoLocal co-founder Josh Fenton took the stage and explained: “It’s all about content.”
Street Fight Daily: 10.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal news sites regard Groupon and other daily deal services with a mixture of love (for flooding their coffers with ad dollars) and dread (for competing with their own deal offerings). Merchants ought to feel the same way, said Gary Cowan, senior vice president of product and marketing for Datasphere. (Forbes)… Foursquare is poised to relaunch Add to Foursquare under the new name Save to Foursquare in the next month. (GigaOm)…
Foursquare GM Cohen: ‘Save’ Button Coming Soon
In a fireside chat with Jeff Jarvis on the first day of the inaugural Street Fight Summit, Foursquare’s Evan Cohen said his company’s laser focus on location and mobile gives it a big advantage over other social companies. He noted that Facebook Places quickly flopped while Foursquare’s numbers kept growing. “We won a very exciting battle, and I feel good about it, but I won’t say we’ve won the war,” Cohen said…
CBS Pairs Traditional and Digital Media to Reach Consumers
On the first day of the inaugural Street Fight Summit, Ezra Kucharz, president of CBS Local Digital Media, said that TV and radio are not going anywhere, but that broadcasting will continue to integrate more with online and mobile. CBS has dramatically reshaped its local online properties to combine content across platforms, resulting in major traffic growth over the past year…
Patch vs. Main Street Connect: How Will Hyperlocal Scale?
Does size really matter in hyperlocal? Publishers debated the point on a panel during the first day of the Street Fight Summit. Patch CEO Warren Webster, naturally, said yes: “2010 was all about scaling up. We do believe that size is important.” Main Street Connect CEO Carll Tucker disagreed, saying that his publication started small and built outward, not wanting to “mass produce and see the wheels fall off.”
Fwix CEO: Readying Content for Location and Mobile
Darian Shirazi, CEO of the geo-tagging startup Fwix, dubbed a new acronym during his keynote speech during the first day of the Street Fight Summit in New York. Shirazi says that LSO, or Location Search Optimization, is the next step in an ongoing process of web optimization…
Street Fight Daily: 10.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal task/errand site Zaarly has announced that it raised $14.1 million in financing, and that the company is gaining Meg Whitman as a board member. The site works by letting people post requests for an item or service, and then lets other people, businesses and companies bid to fulfill those needs. (New York Times/Bits)…
Stocks columnist Herb Greenberg looks at Groupon’s numbers, determining that the company is “technically insolvent.” (CNBC)…
Will Data Define Deals 2.0?
Industry data has become a commodity in the young, explosive deals space, with aggregators like Yipit selling reports on industry trends. For the most part, the data is publicly available. Aggregators use bots to scrape hundreds of deals sites, indexing the thousands of deals distributed each day across vertical, geography, and, until recently, number of deals sold…
Daily Deals Biz: A Race to Own Local, Not Coupons?
I think we may be witnessing a race to see who can capture the consumer on his own time and his own turf — and his preferred context — with content (and deals) of specific interest to him a few moments before he realizes he wanted it. The daily deals are just a foot in the door to the broader hyperlocal market. Whatever territory and mindshare the likes of Patch have, Goup-Social wants. All this will be chewed on in my panel session at the Street Fight Summit tomorrow, October 25, with Jonty Kelt, CEO of Group Commerce, Chad Billmyer, CEO of Dealbird, and Perry Evans, CEO of Closely.
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