Street Fight Daily: 10.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Hyperlocal news sites regard Groupon and other daily deal services with a mixture of love (for flooding their coffers with ad dollars) and dread (for competing with their own deal offerings). Merchants ought to feel the same way, said Gary Cowan, senior vice president of product and marketing for Datasphere. (Forbes)
Foursquare a little over a year ago tried launching an “Add to Foursquare” embeddable button for web publishers, which allowed users to save venues to their to-do list in Foursquare. The service died out after a few months after publishers gave up on the feature. But now Foursquare is poised to relaunch Add to Foursquare under the new name Save to Foursquare in the next month. (GigaOm)
Three trends that are expected to emerge as the upstart daily deal model matures include “pull deals” instead of “push deals”; more personalized deals; and more benefits for local merchants. (Portfolio)
BuyWithMe, one of the early contenders in the daily deals space, has laid off a significant portion of its staff and is now in limbo as it gets more difficult to raise capital. It’s got some serious obstacles. (AllThingsD)
Half of the businesses that advertise on Patch do not have websites, Warren Webster, president of Patch, said. Webster also revealed that the sites are inching toward profitability, echoing sentiment from last month. (Business Insider)