News and Analysis
Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…
PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes
CEO Duncan McCall says that with LandMark his company can now tell clients where they are losing customers and who they are losing them to. The idea is to make sense of location and movement data in ways that advertisers can use.
How SMB Networking is Driving More Referral Marketing
Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.
Latest Posts
Hyperlocal Has Cracked ‘Local’ and ‘Now’ — Sosh Now Looks to Target Intent
Because it is intentional and transactional in nature, Sosh is probably more likely to see responses akin to search engine advertising, where people who are there know what they want and are ready to buy. And that could be a particularly excellent venue for local advertisers…
Local Quotables: Mutter, Orrick, Rainert, Grubisich, Cocotas and more…
This week in hyperlocal: Positive predictions for Groupon from Barclays Capital; thumbs-down on Yelp from BI Research. Foursquare’s Alex Rainert thinks we should teach code to kids; Alan Mutter foresees a tech buying spree on local in 2012; Street Fight’s Grubisich eyes the Westchester shoot-out; and more:
PODCAST: This Week in Location-Based Marketing — Fondu CEO & More
In this episode, hosts Rob Woodbridge and Asif Khan discuss Home Depot’s campaign with Pandora, Rogers entering the daily deals business in Canada, MojoStreet, and Schemer. This week’s special guest is Gauri Manglik, CEO of Fondu…
Street Fight Daily: 12.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Consumers Not Turning to Social Media Sites for Local Business Info (Mashable)…
With Factual, 1 API Now Unlocks Data for 55 Million Places (GigaOm)…
Patch Salesperson Says Company Is Quietly Letting People Go (Business Insider)…
LocalResponse Doubles Staff, Opens Midwest Office
The advertising platform, which enables brands to engage with users around check-ins, is bulking up on personnel and expanding to Chicago in order to focus on Midwest sales.The company also announced that it will be expanding its platform reach in Q1 of 2012 by adding a display ad product as well as by offering larger brands and agencies a self-serve version of its service as a SaaS tool…
Westchester’s Hyperlocal News Market Is a Four-Sided Shootout
Prestigious, affluent Westchester County, just north of New York City, is on the verge of becoming a hyperlocal version of the Gunfight at OK Corral – squared. Within months, four major-media companies will be competing community by community for dominance in this prized media market…
Street Fight Daily: 12.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
EBay’s PayPal Counts on Its 103 Million Users to Target Groupon (Bloomberg BusinessWeek)…
Examiner.com Will Provide Content For CBS Local Digital Media (PaidContent)…
NBC Maps the 2012 Election Campaign Trail With Foursquare (Mashable)…
Web Freedom Groups Call on Publishers to Oppose SOPA
The Electronic Frontier Foundation, The Mozilla Foundation, and other online groups are calling on hyperlocal news publishers and other online developers to oppose the “Stop Online Piracy Act” in advance of tomorrow’s markup session on the bill before the House Judiciary Committee…
Aggregating Information From the Urban Landscape, Business by Business
Street Fight recently caught up with with CityMaps co-founder and president Aaron Rudenstine to learn more about how the service differentiates itself from classic mapping sites, and why aggregating traditional place information against the social graph is so valuable.
Street Fight Daily: 12.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
TaskRabbit Picks Up $17.8M — And a Vote of Confidence for the Do-It-For-Me Economy (Betabeat)…
How Fast Is Local Ad Market Growing? Depends How You Define ‘Local’ (PaidContent)…
Digital Giants Closing in on Local Media (Reflections of a Newsosaur)…
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