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How Is Citizen Journalism Playing Out Today?
Citizen journalism has propelled hundreds of hyperlocal news sites into existence. In the middle of the last decade, CitJ, particularly at the community level, was the hot topic in new media. Journalism’s thinkers saw it as a necessary and overdue reinvention of news (see Dan Gillmor, Jay Rosen, Jeff Jarvis, among others). So how is it actually playing out today — on the ground? To find out, I asked publishers and editors who have been part of the hyperlocal phenomenon.
Street Fight Daily: 10.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit,” writes Jeremy Caplan. “A key question threaded throughout the conference was how best to turn local consumers into reliable revenue streams. The most valuable insights for independent publishers in attendance centered around new opportunities for better serving local businesses.” (Poynter)…
When hyperlocal news sites can’t compete on CPMs, where else can they find revenue? The St. Louis Beacon, a nonprofit online publication for regional news, sought to tie revenue strategies to its mission, business manager Shawn McGinness said. (PaidContent)…
Street Fight Announces Research, More Events
Taking the podium on the second morning of the Street Fight Summit 2011 in New York City, Street Fight co-founder David Hirschman said that Hyperlocal Industries, which publishes the Street Fight website, would soon launch a research division and host more events like the Summit in 2012.
Real Estate Content Beyond the Listings
At the Street Fight Summit, speakers regularly mentioned that many local businesses are far behind the curve not just on hyperlocal marketing, but also in terms of a basic Web presence. No industry is better positioned to lead the way than real estate, said WellcomeMat founder Phil Thomas Di Giulio during a panel on Wednesday afternoon. The panel, […]
LBS and Retail: Big Brands vs. Small Merchants
Big brands and small businesses see value in location-based technology differently — but both are competing for the same mobile consumer. That was a key takeaway from a panel about location-based services on day two of the Street Fight Summit, moderated by Doug Stephens, president of Retail Prophet.
Yipit’s Vacanti: Groupon’s Bubble Has Burst
Has the bubble burst in the daily deals industry? Vinicius Vacanti, co-founder of Yipit, addressed this question while kicking off the second day of the Street Fight Summit in New York today. The Groupon valuation bubble might have burst, but the daily deals industry and the big players in it are alive and well, he said. Businesses are […]
Street Fight Daily: 10.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal news sites regard Groupon and other daily deal services with a mixture of love (for flooding their coffers with ad dollars) and dread (for competing with their own deal offerings). Merchants ought to feel the same way, said Gary Cowan, senior vice president of product and marketing for Datasphere. (Forbes)… Foursquare is poised to relaunch Add to Foursquare under the new name Save to Foursquare in the next month. (GigaOm)…
Foursquare GM Cohen: ‘Save’ Button Coming Soon
In a fireside chat with Jeff Jarvis on the first day of the inaugural Street Fight Summit, Foursquare’s Evan Cohen said his company’s laser focus on location and mobile gives it a big advantage over other social companies. He noted that Facebook Places quickly flopped while Foursquare’s numbers kept growing. “We won a very exciting battle, and I feel good about it, but I won’t say we’ve won the war,” Cohen said…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation